Recent events
Recent events tied to this brand in public sources.
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2021
Youku responds to alleged imitation of Squid Game
Youku said a discarded preliminary design for its variety show had been used at an investment-promotion event by mistake, apologized for the misunderstanding after online criticism that the design borrowed from Netflix's Squid Game, and said it would strengthen its review process. The source reports an allegation, not a determination of infringement.
2021
Youku completes version 10.0 upgrade
Youku completed its version 10.0 upgrade, adding an interactive community, supporting PGC creators, and introducing a new slogan.
2021
Alibaba Group publishes fiscal 2021 results
Alibaba Group published its fiscal 2021 results, reporting that Youku's average daily paying-user base grew 35% year over year.
2021
Beijing authorities fine Youku and iQIYI
Beijing cultural market enforcement authorities fined Youku and iQIYI 90,000 yuan each after investigating violations by the video platforms.
2020
Youku launches discounted membership promotion
Youku offered an annual VIP membership together with 12 other memberships for 138 yuan, in a promotion running from December 26, 2020, to January 5, 2021.
2020
Youku sues Mimao Video over shared VIP service
Youku sued Mimao Video, alleging that its shared VIP service damaged Youku’s membership-management system and economic interests and constituted unfair competition. Youku sought an order to stop the conduct and 1.9 million yuan in compensation and reasonable expenses; the supplied report describes allegations, not a court determination.
2020
Youku sues operator of Mimiao Video over alleged unfair competition
Youku sued Beijing Dianwo Network Technology, the operator of Mimiao Video, alleging unfair competition through a shared-VIP model and seeking an order to stop the conduct and RMB 1.9 million in damages and reasonable expenses. These are allegations in the lawsuit, not a court determination.
2020
Youku announces Movie Pass membership service
Youku announced the launch of Movie Pass membership, a service combining one year of Youku VIP membership, 40 movie vouchers, and a monthly entertainment package. The service also includes Youku’s “Frame Enjoyment” audiovisual service during the one-year membership period.
2020
Youku launches Movie Pass membership
Youku announced the launch of Movie Pass, a membership service combining Youku VIP membership, movie vouchers and other benefits, including benefits for in-person cinema visits.
2020
Youku sues four browser operators over ad blocking
Youku Information Technology (Beijing) Co., Ltd. sued four website operators, alleging unfair competition over browser plugins that block Youku video ads and, for some browsers, bypass VIP restrictions. The case was still being heard, and the source reports no ruling.
2020
Youku offers 15 months of VIP membership for ¥99
Youku offered a promotion in which customers could pay ¥99 for an annual VIP membership and receive three additional months, for 15 months total. The promotion was stated to run through February 10, 2020.
2019
Youku becomes sole investor in Lai Feng Live’s operating company
On December 20, the investor in Hangzhou Laifeng Technology, the operating entity of Lai Feng Live, changed to Youku Information Technology (Beijing) Co., Ltd., and the company became wholly owned by a legal entity.
2019
Manchester United and Alibaba announce China partnership
Manchester United announced a partnership with Alibaba allowing Alibaba to provide Manchester United club content on Youku and establish a Manchester United flagship store on Tmall.
2019
Youku and China Mobile announce family membership partnership
Youku and China Mobile announced a strategic partnership to jointly create a family membership service, 和家享会员, allowing one purchase to be shared by three people.
2019
Youku sues Qihoo and Sogou over alleged unfair competition
Youku Information Technology (Beijing) sued Beijing Qihoo Technology and Beijing Sogou Information Service, alleging unfair competition involving the use of “Youku” as a search keyword to promote their app market. Youku sought an order to stop the conduct and compensation; the article says the Haidian court accepted the case.