Recent events
Recent events tied to this brand in public sources.
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2021
Yuengling names Lee Brice ambassador and launches Stars & Stripes program
D.G. Yuengling & Son announced a partnership with Lee Brice, who will serve as an official brand ambassador for Yuengling Traditional Lager. The partnership also launches Yuengling’s Stars & Stripes program supporting the U.S. military through Team Red, White & Blue.
2020
Yuengling and Molson Coors announce nationwide partnership
Yuengling announced a partnership with Molson Coors to bring Yuengling beer nationwide.
2020
Yuengling and Molson Coors form a joint venture to expand western distribution
D.G. Yuengling & Son Inc. partnered with Molson Coors Beverage Company in a joint venture to bring Yuengling beer to western areas where it was not currently distributed. The announcement was made on Tuesday, September 15, 2020.
2020
Yuengling partners with FRLA on COVID-19 relief
Yuengling announced a partnership with the Florida Restaurant & Lodging Association to support COVID-19 relief efforts for Florida hospitality workers, committing $20,000 toward emergency funding.
2020
Yuengling continues Phillies sponsorship and announces retro-logo beer cans
Yuengling will continue as the Philadelphia Phillies’ official beer and will release limited-edition cans featuring the team’s old-school logo. The cans are to be available in select markets and at Citizens Bank Park.
2020
Yuengling launches FLIGHT light beer
D.G. Yuengling & Son announced the launch of FLIGHT by Yuengling, a new light beer. The company said it would be available in 12-ounce bottles starting in March across its 22-state footprint, with draught available in select markets in the second half of the year.
2019
Yuengling announces upcoming chocolate porter beer
Yuengling announced that Yuengling Hershey's Chocolate Porter would be available on draft in select markets, while supplies lasted, starting mid-October 2019; the article describes the beer as a blend of Yuengling porter and Hershey's chocolate.
2019
Yuengling and Hershey's announce chocolate porter collaboration
Yuengling said it was partnering with Hershey's to create Yuengling Hershey's Chocolate Porter.