Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Two batches of Laomiao Gold jewelry under Yuyuan fail spot checks over labeling errors
In April 2026, Hubei provincial market supervision authorities reported that two batches of Laomiao Gold's gold 750 rings and necklaces failed labeling requirements, with problems including missing gemstone and jade names, incorrect naming, and missing product standard numbers. Laomiao Gold responded that it had carried out comprehensive rectification. Impact and handling: reports by The Beijing News and others noted that Laomiao Gold had previously appeared multiple times on sampling blacklists, and together with the sharp decline in annual results of parent company Yuyuan and the reduction of hundreds of stores, this drew outside attention. In 2013, Yuyuan and Lao Feng Xiang were also reported as possibly facing penalties over information disclosure issues related to gold prices, but no final penalty result was seen. Progress: regulatory notice. Entities involved: Shanghai Laomiao Gold Co., Ltd.; Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. Scope: two batches of gold 750 jewelry from Laomiao Gold.