Recent events
Recent events tied to this brand in public sources.
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2026
Zespri sues US government over IEEPA tariff refund
Zespri, the New Zealand kiwifruit marketer, filed a lawsuit against the US government seeking refund of more than $23.5 million in tariffs it paid in 2025 under the International Economic Emergency Protections Act (IEEPA), which the US Supreme Court struck down in February 2026.
2021
Zespri launches Taste It To Believe It campaign
Zespri introduced its “Taste It To Believe It” campaign to promote SunGold kiwifruit, including consumer sampling and digital advertising across the U.S.
2020
Zespri announced a Spanish campaign scheduled for 1 June
Zespri’s Spanish delegation developed a media campaign to promote the new identity, scheduled to launch on 1 June; the source reports the plan, not that the campaign had launched.
2020
Zespri introduced a new visual identity
Zespri changed its logo as part of a rebrand; the new logo had been applied gradually to packaging and corporate elements and was already available on the market.