Recent events
Recent events tied to this brand in public sources.
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2019
Hallmark reverses decision to pull Zola ad and announces steps
After backlash over pulling a Zola ad featuring a same-sex couple, Hallmark said the decision was wrong and that Hallmark Channel would contact Zola to reestablish the partnership and reinstate the commercials. Hallmark also said it would work with GLAAD to better represent the LGBTQ community across its brands.
2019
Hallmark faces backlash over pulled same-sex-couple ads
Hallmark faced calls for viewers and advertisers to boycott its channel and other businesses after its parent company removed Zola advertisements featuring same-sex couples. Human Rights Campaign criticized the decision as exclusionary and discriminatory; Hallmark said the debate was distracting from the network’s purpose.
2019
Hallmark announces reinstatement of Zola commercials and apologizes
Hallmark Cards CEO Mike Perry announced that commercials for wedding planning site Zola would be reinstated after Hallmark faced criticism for pulling ads featuring a lesbian couple; Perry said the company was sorry for the hurt and disappointment caused.
2019
Hallmark Channel removes Zola commercial featuring two women
Hallmark Channel removed a Zola wedding-planning commercial showing two women exchanging vows and kissing. The removal followed a campaign by One Million Moms to have the ad and other LGBTQ content pulled; critics then challenged Hallmark for leaving a Zola commercial featuring a heterosexual couple kissing on air.
2019
Hallmark reverses removal of same-sex wedding ads and apologizes
Hallmark Channel reversed its decision to remove Zola commercials featuring same-sex couples and apologized for removing them. The decision followed public backlash; GLAAD had called the removal discriminatory.