LEKAO

LEKAO (乐刻运动) is a fitness industry internet platform founded in Hangzhou in 2015. It builds a digital middle platform connecting venues, users, coaches and services, and operates a matrix of offline fitness brands including 乐刻健身, FEELINGME, FitTribe, YOGA POD 小瑜荚, 活力番茄 and LOVEFITT, plus the online fitness brand HiLITTA launched in 2021. Its 乐刻健身 gyms are characterized by monthly payment, 24-hour access, smart technology, no sales pressure and a large volume of quality group classes. The company reports nearly 20 million registered users, over 15,000 contracted fitness coaches, and more than 2,000 stores across 50 cities.

LEKAO (乐刻运动) was founded in Hangzhou in 2015 as a fitness industry internet platform. It builds a digital middle platform connecting venues, users, coaches and services to digitally upgrade the fitness industry, improve operational efficiency and supply chain management, and create a new retail ecosystem for fitness services. Its 乐刻健身 small-format gyms are defined by monthly payment, 24-hour access, smart technology, no sales pressure and a large volume of quality group classes. The company has launched offline fitness brands including 乐刻健身, FEELINGME, FitTribe, YOGA POD 小瑜荚, 活力番茄 and LOVEFITT, and in 2021 launched the online fitness brand HiLITTA for home fitness. It reports nearly 20 million registered users, over 15,000 contracted fitness coaches, and more than 2,000 stores across 50 cities including Beijing, Shanghai, Hangzhou, Shenzhen, Chongqing, Wuhan, Nanjing, Jinan, Suzhou, Guangzhou, Ningbo, Chengdu, Xi'an, Changsha and Kunming. In 2019 it was recognized as a National High-Tech Enterprise; in 2020 it received the General Administration of Sport's 'National Sports Cause Outstanding Contribution Award'; in 2021 it received the title 'National Sports Industry Demonstration Unit' and was shortlisted as a Hangzhou unicorn enterprise. In the 2025 HFA Global Report, LEKAO ranked fifth globally by store count.

• 2025

  In the 2025 HFA Global Report, LEKAO's store count ranks fifth globally.

• 2021

  LEKAO launches the online fitness brand HiLITTA for at-home training.

• 2021

  The LEKAO Sports Training Center and its personal-training team launch the coach management-trainee program.

• 2021

  LEKAO receives "National Sports Industry Demonstration Unit" status and is named a Hangzhou unicorn enterprise.

• 2020

  LEKAO receives the General Administration of Sport of China's "National Sports Undertaking Outstanding Contribution Award".

• 2019

  LEKAO is recognized as a national high-tech enterprise.

• 2016

  A fitness festival associated with LEKAO is established, becoming an annual event for fitness enthusiasts.

• 2015

  LEKAO is founded in Hangzhou as a fitness-industry internet platform.

Convenient, cost-effective, personalized and joyful fitness services; a 'national gym' standard and 'one-kilometer fitness circle'.

• 乐刻健身

  Small-format gym brand characterized by monthly payment, 24-hour access, smart technology, no sales pressure and a large volume of quality group classes.

• FEELINGME

  Personal training studio brand under LEKAO offering unlimited monthly personal training packages.

• FitTribe

  Comprehensive physical training gym brand focused on simple, efficient and fun training.

• HiLITTA

  Online fitness brand launched in 2021 providing home fitness services.

• 乐刻集市 HILEFIT MARKET

  Sports and fitness merchandise shopping platform covering health foods, sports supplements, sportswear and equipment.

• 2026

  Leke Fitness Exposed Over Hidden ‘Anxin Fu’ Auto-Renewal and Pay-First Refund Clauses

  China News Service’s “People’s Livelihood Investigation Bureau” reported in March 2026 that Leke Fitness users reported hidden auto-renewal rules for “Anxin Fu,” refunds requiring deduction of discounts and payment of penalty fees first, personal training courses being voided, and other issues; there were many related complaints on the Black Cat Complaint platform. Leke responded that it had launched a comprehensive investigation and rectification, saying the “Anxin Fu” rules would be publicly displayed on the first screen and require secondary confirmation. In June of the same year, a store suddenly closed due to the expiration of a partnership; Leke said members could transfer stores or get a refund without penalty. Progress: company response. Entity: Hangzhou Leke Network Technology Co., Ltd. Scope: Leke Fitness member payment and refund rules.

  Source

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• 2021.05.29

  Reported2021.05.29

  LITTA home-fitness brand launched[7]LITTA居家健身品牌发布finance.sina.com.cn

  Leke Sports announced the launch of LITTA as a new home-fitness brand.

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1. 1乐刻运动官网—全国健身房门店超2000家leoao.com
2. 2乐刻运动官网—全国健身房门店超2000家leoao.com
3. 3乐刻运动官网—全国健身房门店超2000家leoao.com
4. 4Leke Fitness Exposed Over Hidden ‘Anxin Fu’ Auto-Renewal and Pay-First Refund Clauseschinanews.com
5. 5Leke Fitness Exposed Over Hidden ‘Anxin Fu’ Auto-Renewal and Pay-First Refund Clauseschinanews.com.cn
6. 6Leke Fitness Exposed Over Hidden ‘Anxin Fu’ Auto-Renewal and Pay-First Refund Clausesnews.qq.com
7. 7LITTA居家健身品牌发布finance.sina.com.cn