Last updated November 4, 2026
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Overview
Deyi (得益) is a Chinese dairy brand whose product range centers on milk and yogurt. The brand is associated with the Chinese market and is positioned in the dairy and plant-based drinks segment of the food and beverage industry. Its official website is deyi.com.cn. Public information about the brand is limited, and the available evidence describes it primarily as a milk and yogurt offering. The brand operates in the broader Chinese dairy sector, which includes fresh milk, ambient milk, and fermented dairy products such as yogurt. As a dairy brand, Deyi competes in a market shaped by large national dairy groups and numerous regional players. The brand's identity is tied to everyday dairy consumption, with milk and yogurt as its core categories.
History
Deyi is a Chinese dairy brand known for milk and yogurt products. The available evidence identifies it as a milk and yogurt brand operating in China, with an official website at deyi.com.cn. Detailed historical records, founding dates, and corporate lineage are not present in the supplied evidence, and no reliable public timeline can be confirmed from the given material. The brand belongs to the dairy segment of China's food and beverage industry, a sector that includes fresh milk, long-life milk, and fermented dairy products such as yogurt. Like many regional dairy brands in China, Deyi's history is likely tied to local dairy production and distribution, but specific milestones cannot be verified from the evidence provided. Without additional sourced information, the brand's history should be treated as incomplete. Further research using official Chinese sources would be needed to document its founding, ownership changes, and product expansions.
Products and positioning
Milk
Milk is one of the core product categories associated with the Deyi brand.
Yogurt
Yogurt is one of the core product categories associated with the Deyi brand.
Controversies
2018
Special Equipment Violation Fine Doubled After Refusal to Comply; Company Forged Media Letter
In 2018, the Zibo Quality and Technical Supervision Bureau fined Deyi Dairy RMB 150,000 because six oil-gas separators had not been periodically inspected; the company neither applied for reconsideration nor filed a lawsuit, nor paid the fine, and the court granted compulsory enforcement and added a penalty fine of RMB 150,000, totaling RMB 300,000. In 2019, in order to have an article retracted, the company showed media a letter and seal purportedly from the “original media,” which were confirmed to be forged. Compulsory enforcement, negative public opinion.
Sources3 sources
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