Recent events
Recent events tied to this brand in public sources.
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2020
Kugou promotes M9 headphones across media platforms
Kugou Music promoted its M9 noise-cancelling headphones through Bilibili, Douyin, Xiaohongshu and Taobao, using influencer reviews and other content as part of a half-month product campaign.
2020
TikTok and Manchester City reach cooperation agreement
TikTok and Manchester City reached a cooperation agreement under which exclusive videos would be published.
2020
Douyin and Taobao sign a new annual framework partnership
Douyin and Taobao signed a new annual framework agreement covering advertising and e-commerce; the reported total value was not confirmed by either party.
2020
Douyin announces measures against food waste in eating-stream content
Douyin said it would penalize food-wasting behavior on the platform and show a prompt encouraging users to avoid waste and eat reasonably when they search for terms such as “eating broadcast” or “big eater.”
2020
Chinese livestreaming platforms respond to food-waste concerns
Douyin, Kuaishou and Douyu described platform measures in response to reports of food waste in livestreams. Douyin said it would penalize food-wasting behavior and added search prompts; Kuaishou said it would remove works, shut down livestreams or ban accounts for specified behaviors; Douyu said it would strengthen review of food-related livestream content.
2020
Douyin Open Platform launches public data service
Douyin Open Platform announced and launched a public data service that lets connected developers provide services using Douyin trend, public video, Xingtu ranking, and life-service data.
2020
Kuaishou sues Douyin over promoted search results
Kuaishou's operating entity sued Douyin's operating entity, alleging that searches for “快手” in a third-party app showed Douyin's app as the top promoted result and seeking an injunction and RMB 5 million in compensation.
2020
Douyin joins Earth Day public-welfare livestream campaign
The China Green Foundation, Douyin and Byte公益 launched the “Discover the Earth's Most Beautiful Colors” public-welfare livestream campaign for World Earth Day, using virtual visits to nature reserves to encourage environmental protection.
2020
Douyin's operator sues Kuaishou over alleged use of its brands in app promotion
ByteDance said it had sued Kuaishou after alleging that Kuaishou used Toutiao-related product brands and trademarks in promotions and app-store search results; the court filed the case on March 6.
2020
Douyin refunds a minor's livestream tipping payment
After reports that a 10-year-old had tipped a livestream host more than 100,000 yuan, Douyin said it had fully refunded the user on February 24. The platform also said it was checking the host's conduct and would permanently ban the host if violations were found.
2020
Brands launch support plan for small and medium-sized businesses
巨量引擎, 抖音 and 飞书 jointly launched the 中小企业护航计划, offering free certification, courses, operational support, online business conversion and remote collaboration services to help small and medium-sized businesses maintain or restore operations during the pandemic period.
2020
Court rules in Douyin defamation case
The Haidian District People's Court found that an article published by the WeChat account 快微课 seriously defamed Douyin and that its publisher had clear subjective fault. The court ordered 快微课 to publish an apology statement on its account for three consecutive days.
2019
Douyin and Shandong Radio and Television Station form a content partnership
Douyin and Shandong Radio and Television Station agreed to work together on online and offline, small-screen and large-screen content distribution, creator support, and related platform services.