Fullerja
Fullerja (敷尔佳) is a skincare brand.
Last updated November 4, 2026
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- Controversies
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- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
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Overview
Fullerja (敷尔佳) is identified in the supplied material as a skincare brand. The available evidence does not establish its founding history, company structure, ownership, headquarters, product range, or markets. Its official website is listed as https://fhj.com.cn, but no website content was supplied for review. Accordingly, this dossier keeps those details unasserted rather than inferring them from the brand name or identity hints.
History
The supplied evidence identifies Fullerja (敷尔佳) as a skincare brand but does not provide historical details. It does not establish when the brand began, who founded it, how it developed, or whether its ownership or corporate structure has changed. No dated events can be responsibly added on the basis of the available material.
Products and positioning
Identified as a skincare brand; further positioning is not established by the supplied evidence.
Medical-aesthetic facial masks
Facial masks positioned for sensitive skin and post-procedure care.
Skin repair products
Repair gels, essences and soothing skincare.
Controversies
2020
NMPA rejects 'medical-device facial mask' concept as efficacy claims face repeated controversy
The National Medical Products Administration made clear that the concept of 'medical-device facial masks' does not exist and medical dressings must not be named 'facial masks,' but medical dressings such as Voolga still market themselves this way. Channel partner Watsons was fined for publishing an advertisement for Voolga repair patches without review. After Voolga's listing, its share price has continued to fall, and its product efficacy and high gross margins have repeatedly been questioned.
Sources2 sources
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