Yan Palace

Yan Palace (燕之屋) is a prominent Chinese brand dedicated to edible bird's nest (EBN) products, a traditional Chinese delicacy and health supplement. Founded in 1997 by Huang Jian in Xiamen, Fujian, the company has grown into one of China's most recognized bird's nest brands. Its product portfolio includes ready-to-drink bird's nest, dried bird's nest, and bird's nest-based health supplements, catering to consumers seeking traditional nourishment and premium wellness products. The brand operates through a network of retail stores, e-commerce platforms, and direct sales, with a strong presence in major Chinese cities. Yan Palace emphasizes quality control, traceability, and innovation in its product offerings, including the introduction of convenient ready-to-drink formats. In 2023, the company was listed on the Hong Kong Stock Exchange under the ticker 1497.HK, marking a significant milestone in its corporate development. The brand is positioned in the premium health and wellness segment, targeting health-conscious consumers and gift-givers. Despite regulatory and market challenges, Yan Palace remains a key player in China's bird's nest industry, leveraging its brand heritage and distribution reach to maintain market leadership.

Yan Palace was founded in 1997 in Xiamen, Fujian Province, by Huang Jian. The company initially focused on the retail of dried bird's nest, a traditional Chinese delicacy believed to have health benefits. Over the years, Yan Palace expanded its product line to include ready-to-drink bird's nest, which gained popularity for its convenience and consistent quality. The brand invested in research and development to improve processing techniques and ensure product safety, addressing consumer concerns about authenticity and contamination. In the 2010s, Yan Palace accelerated its national expansion, opening hundreds of retail stores across China and establishing a strong presence on e-commerce platforms such as Tmall and JD.com. The company also introduced gift sets targeting the premium gifting market. In 2023, Yan Palace achieved a significant milestone by listing on the Hong Kong Stock Exchange (ticker: 1497.HK), raising capital to fund further expansion and brand building. Throughout its history, Yan Palace has navigated regulatory changes and market fluctuations, including the impact of the COVID-19 pandemic on retail. The brand continues to innovate with new product formats and flavors, aiming to attract younger consumers while maintaining its traditional heritage.

• 2023

  Listed on the Hong Kong Stock Exchange under ticker 1497.HK.

• 1997

  Founded in Xiamen, Fujian by Huang Jian.

• Ready-to-drink bird's nest

  Conveniently packaged bird's nest beverage, ready for consumption.

• Dried bird's nest

  Traditional dried bird's nest requiring preparation.

• Bird's nest gift sets

  Premium gift packaging for festive and corporate gifting.

• 2011

  'Toxic Blood Bird's Nest' Severely Exceeds Nitrite Limits

  In 2011, Zhejiang industry and commerce sampling found that the nitrite content of blood bird's nest sold on the market was as high as over 10,000 mg/kg; the Yan Zhi Wu blood bird's nest involved was removed from shelves and the brand was exposed by CCTV; Yan Zhi Wu denied exceeding the standard, saying there was no specific standard for bird's nest. The incident later became a focus of CSRC inquiries in its IPO. Sales suspended and removed from shelves, IPO hindered.

  Source

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• 2020.02.12

  燕之屋 donates to COVID-19 research[4]燕之屋捐款支持新冠肺炎科研hy.stock.cnfol.com

  燕之屋 donated 1 million yuan to the Guangdong Zhong Nanshan Medical Foundation to support scientific research related to preventing and treating COVID-19.

Read more

1. 1Yan Palace official websiteyanzhiwu.com
2. 2'Toxic Blood Bird's Nest' Severely Exceeds Nitrite Limitsjjckb.xinhuanet.com
3. 3'Toxic Blood Bird's Nest' Severely Exceeds Nitrite Limitsthepaper.cn
4. 4燕之屋捐款支持新冠肺炎科研hy.stock.cnfol.com