ATRenew

Aihuishou is a second-hand 3C product full-chain service platform founded in 2011. Its parent company, ATRenew Group (NYSE: RERE), listed on the New York Stock Exchange in 2021. The platform uses its self-developed Matrix automated inspection system as a core technology barrier and has built a full-chain business system covering C2B recycling, B2B trading, and B2C retail. It is described as one of the leading platforms by transaction scale in China's second-hand consumer electronics sector. As of the end of 2025, it had cumulatively recycled over 150 million second-hand devices, with business covering the Chinese mainland, Hong Kong, Southeast Asia, the Middle East, and other regions. The platform supports recycling of 100+ categories, operates 2000+ physical stores, and has 2200+ professional recycling engineers. It is a New York Stock Exchange-listed company and an official partner of Apple and JD.com.

Aihuishou was founded in 2011 and pioneered the second-hand 3C recycling model. In 2015, it created the trade-in cooperation model. In 2019, it merged with Paipai, connecting the full C2B2C industry chain and achieving a circular economy closed loop. In 2020, it built the world's first automated circulation system for non-standard second-hand electronic products, including conveying, inspection, sorting, and storage, with an automation rate of over 90%. In 2021, Aihuishou expanded into luxury goods recycling and determined an overseas strategy centered on technology and product output, with overseas business covering major second-hand digital free trade markets such as the United States, Japan, and India. In 2022, it expanded multi-category recycling services to include gold, famous liquor, shoes and clothing, and household items, moving from 'recycling phones' to 'recycling everything'. In 2023, it became an official Apple trade-in service provider, rapidly advancing its 'multi-category' and 'compliant refurbishment' strategies. In 2024, multi-category business development accelerated, embracing new opportunities under the 'two new' policies. In 2025, it achieved full-year profitability under GAAP for the first time, marking a new stage of scaled development for the platform business.

• 2025

  Achieved full-year GAAP profitability for the first time; cumulative recycled devices exceeded 150 million.

• 2024

  Accelerated multi-category business development under the 'two new' policy.

• 2023

  Became an official Apple trade-in service provider; advanced multi-category and compliant refurbishment strategies.

• 2022

  Expanded multi-category recycling to gold, fine wine, apparel, footwear and daily goods.

• 2021

  Expanded into luxury goods recycling; defined overseas strategy; parent company listed on NYSE (RERE).

• 2020

  Built the world's first automated circulation system for non-standard second-hand electronics, with automation rate above 90%.

• 2019

  Merged with Paipai, connecting the C2B2C full industry chain and creating a circular economy closed loop.

• 2015

  Introduced the trade-in cooperation model.

• 2011

  Founded and pioneered the second-hand 3C recycling model in China.

Full-chain second-hand 3C product service platform with self-developed automated inspection technology, offering transparent and standardized recycling and retail services.

• Matrix automated inspection system

  Self-developed core technology for automated inspection of second-hand devices.

• Yanxuan quality second-hand goods

  B2C retail of certified second-hand products with 7-day no-reason returns and 365-day official warranty.

• Trade-in service

  Official trade-in service provider for Apple and partner of JD.com.

• Shanhai Wuhen green public welfare project

  Aihuishou's green public welfare brand focusing on mountain waste recycling and leave-no-trace outdoor理念.

• 2025

  Over 24,000 Complaints of 'Lowballing After Delivery' and Notification for Improper Collection of Personal Information

  Aihuishou has received a large number of consumer complaints that online valuations are high, while offline inspection sharply lowers the price for reasons such as scratches and defects ('lowballing after delivery'), causing trade-in subsidies to become invalid; Black Cat Complaints has over 24,000 entries; in 2026 it was also notified by cybersecurity authorities for illegally collecting personal information. No penalty for the price cutting has been seen; it was notified and ordered to rectify.

  Source

• 2021

  Aihuishou App Removed for Collecting Personal Information Beyond Scope and Failing to Complete Rectification

  IT Home reported that the MIIT organized the removal of 106 apps that had not completed rectification, and Aihuishou's Xiaomi App Store version 5.8.3 was listed for collecting personal information beyond scope. Aihuishou responded that it is rectifying that version and reapplying for listing. Progress: MIIT removal notice, company response of rectification. Subject involved: Aihuishou App.

  Source

Read more

• 2021.03.19

  iQOO, JD.com and Aihuishou offer Neo5 trade-in promotions[8]iQOO、京东与爱回收推出Neo5换新活动citnews.com.cn

  iQOO, JD.com, and Aihuishou jointly offered the V Enjoy Renewal and one-stop trade-in promotions for the iQOO Neo5. The one-stop service included delivery, collection of the old phone, and data-transfer assistance, and was available in 113 cities.

• 2020.09.22

  Reported2020.09.23

  Aihuishou announces group brand rename to Wanwuxinsheng[9]爱回收宣布集团品牌更名为“万物新生”finance.people.com.cn

  At a September 22 event, Aihuishou announced that Wanwuxinsheng would replace Aihuishou as the group's brand name.

• 2020.09.22

  Reported2020.09.23

  Aihuishou announces more than $100 million E+ round[9]爱回收宣布集团品牌更名为“万物新生”finance.people.com.cn

  Aihuishou announced that it had received more than US$100 million in E+ round funding, co-led by JD Group and Guotai Junan International, with other investors participating.

Read more

1. 1爱回收｜上市公司当面收，啥都收、放心收aihuishou.com
2. 2爱回收｜上市公司当面收，啥都收、放心收aihuishou.com
3. 3爱回收｜上市公司当面收，啥都收、放心收aihuishou.com
4. 4Aihuishou App Removed for Collecting Personal Information Beyond Scope and Failing to Complete Rectificationithome.com
5. 5Over 24,000 Complaints of 'Lowballing After Delivery' and Notification for Improper Collection of Personal Informationm.thepaper.cn
6. 6Over 24,000 Complaints of 'Lowballing After Delivery' and Notification for Improper Collection of Personal Informationnews.qq.com
7. 7Over 24,000 Complaints of 'Lowballing After Delivery' and Notification for Improper Collection of Personal Informationnews.qq.com
8. 8iQOO、京东与爱回收推出Neo5换新活动citnews.com.cn
9. 9爱回收宣布集团品牌更名为“万物新生”finance.people.com.cn