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Chinese snack brand known for puffed and baked foods.

Last updated November 4, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Panpan is a well-known Chinese snack brand offering products like potato chips, shrimp crackers, and biscuits. The brand is popular in China and available in major retail outlets.

Products and positioning

Mass market

Product categories. Potato chips · Shrimp crackers · Biscuits · Puffed snacks

Controversies

  • 2015

    Panpan French Soft Bread Removed and Recalled After Excessive Microorganisms in Pre-Holiday Guangzhou Sampling

    Before the 2015 Spring Festival, Guangzhou food safety regulators sampled 30 batches of unqualified food; among them, 'Panpan' French soft bread exceeded microbial standards, and the products involved were removed from shelves, sealed, and recalled. In a 2026 Anhui Provincial Market Supervision Administration notice on risk control for unqualified food, low-GI sugar-free oat high-fiber biscuits bearing the name Anhui Xiaogang Panpan Food and commissioned to Fujian Panpan Food for production failed the 'sugar' item (not meeting the 'sugar-free' labeling requirement), and the company recalled 144 boxes. Impact and handling: the notice did not state the administrative penalty result for the company. Progress: regulatory notice. Entities involved: Fujian Panpan Food Co., Ltd., Anhui Xiaogang Panpan Food Co., Ltd. Related scope: the batches of Panpan French soft bread and low-GI sugar-free oat biscuits involved.

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