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Brand AI

MG

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2013

    Decline and online exit after L'Oréal takeover

    After L'Oréal acquired Meiji (美即) for HK$6.5 billion in 2013, its performance slid, with losses of nearly 1.6 billion yuan over five years; the factory halted production in 2018 and online channels were closed in 2024, making it a case study in failed cross-border M&A.

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