MG

MG (美即) is identified in the supplied material as a China-related beauty name. The snippet associates it with beauty and makeup, but does not establish its product range, founding history, ownership, headquarters, or current operating status. The subject provides the website https://www.mgmask.com; no further company or brand details are substantiated by the supplied evidence.

The supplied evidence does not establish when MG (美即) was founded, who founded it, how it developed, or whether its ownership or operating status has changed. It identifies the subject in connection with China and beauty/makeup, while providing no dated events or additional historical details. Accordingly, no specific history or milestones can be stated on the basis of this record.

• 2014

  L'Oréal acquires MG.

• 2003

  MG founded in Guangzhou, China, by She Yuqing.

• Facial sheet masks

• 2013

  Decline and online exit after L'Oréal takeover

  After L'Oréal acquired Meiji (美即) for HK$6.5 billion in 2013, its performance slid, with losses of nearly 1.6 billion yuan over five years; the factory halted production in 2018 and online channels were closed in 2024, making it a case study in failed cross-border M&A.

  Source

Read more

1. 1MG website (URL supplied with subject)mgmask.com
2. 2Decline and online exit after L'Oréal takeovernews.cn
3. 3Decline and online exit after L'Oréal takeoverfinance.ikanchai.com