Laomiao Gold

Laomiao Gold is a Chinese jewelry brand focused primarily on gold ornaments and related jewelry products. The brand is associated with the Shanghai market and operates in China under the Chinese name 老庙黄金. Its public-facing product identity centers on gold jewelry, with the broader jewelry category also represented in its assortment. Available reference material does not establish a verified founding year, founder, ownership structure, listed-company relationship, or detailed international expansion history. The brand’s official website is the principal source identified for its current consumer-facing presence. Because the supplied reference material is limited, a fuller account of its historical development, retail network, product architecture, campaigns, leadership, and corporate structure requires additional verification.

Laomiao Gold is identified in the supplied material as a Chinese gold jewelry brand with roots in Shanghai’s jewelry market. Its commercial identity is built around gold jewelry and related ornaments, while the available information also places it within the broader jewelry category. The brand name is presented in Chinese as 老庙黄金 and in English as Laomiao Gold. The available references do not provide a reliably documented founding date, founder, early retail history, ownership chronology, or specific corporate milestones. They likewise do not establish whether the brand operates through a parent company, a listed corporate group, franchise partners, directly managed stores, or another distribution model. For that reason, no unverified corporate affiliations or historical dates are included here. In its current public-facing form, the brand maintains an official Chinese website and serves the China market. Its known assortment is centered on gold jewelry, with jewelry products more generally also associated with the brand. No reliable source in the supplied material documents specific product launches, named collections, advertising campaigns, executive appointments, controversies, lawsuits, recalls, acquisitions, or financial results. A comprehensive historical profile would require additional primary and secondary sources, including corporate filings, official brand-history pages, archived retail information, and reputable Chinese business reporting.

• 2022

  Laomiao released a new series 'Laomiao Youque', which won the 'Fashion Popularity Work' award from Bazaar Jewelry.

• 2021

  Young actor Zhang Ruoyun was specially invited as the brand ambassador for Laomiao Guyun.

• 2020

  Laomiao's first Guyun store opened.

• 2019

  Laomiao was awarded 'National Quality and Service Quality Integrity Demonstration Enterprise', 'National Jewelry Industry Quality Leading Enterprise', and 'National Jewelry Industry Quality Leading Brand'.

• 2018

  Yuyuan Co. completed a major restructuring, and Laomiao moved toward fashion, diversification, and internationalization, continuing to inherit and promote the 'good luck' culture.

• 2017

  The brand underwent a comprehensive image upgrade, with over 2,300 chain outlets nationwide.

• 2014

  Famous actress Sun Li was specially invited as the brand ambassador for Laomiao.

• 2010

  Laomiao was awarded 'China Jewelry Industry Well-known Brand'.

• 2006

  Laomiao was recognized as a 'China Time-honored Brand'.

• 2005

  Laomiao was awarded 'China Gold Jewelry Well-known Brand'.

• 2002

  Laomiao was awarded 'National Advanced Quality Enterprise'.

• 1999

  Laomiao became a national gold enterprise certified under the ISO9002 international quality system.

• 1997

  Laomiao established gold and platinum factories.

• 1995

  Laomiao was awarded the Shanghai Gold Industry Quality Flag.

• 1994

  Laomiao moved from the old City God Temple main hall to Yuyuan Jingrong Building; Yuyuan Mall was restructured and Laomiao began expanding into the national market.

• 1983

  Laomiao's first gold retail store opened in the main hall of the City God Temple in Yuyuan Mall.

• 1982

  Yuyuan Mall obtained a gold jewelry trading license approved by the Ministry of Commerce.

• 1981

  A 'Shanghai Old City God Temple Arts and Crafts Store' was opened in the main hall of the City God Temple, marking the origin of the Laomiao brand.

A China-focused gold jewelry brand emphasizing gold ornaments and jewelry products.

• Gold jewelry

  Gold jewelry

  The brand’s central known product category is gold jewelry and gold ornaments. The supplied material does not specify individual collections, purity standards, design series, price tiers, or launch dates.

• Jewelry

  Jewelry

  Laomiao Gold is also described within the broader jewelry category. The available references do not provide enough detail to identify the full range of non-gold jewelry, gemstones, product specifications, or current assortment structure.

• 2026

  "Fixed-Price" Gold Trade-In Weight LossQuestioned

  In February 2026, multiple consumers complained that Lao Miao Gold's "fixed-price" gold jewelry did not disclose weight at purchase, and that weight dropped sharply in trade-ins—for example, 5.5 grams was credited as only 2 grams, and about 50 grams was exchanged for 29 grams—with more than 2,400 complaints. In the same period, a Hubei spot-check reported that two batches of Lao Miao gold jewelry failed labeling standards. Media also noted that its parent company, Yuyuan Inc., expected a loss of 4.8 billion yuan and that Lao Miao stores shrank by several hundred in a year. Lao Miao Gold said it had fully rectified the issues; some cases were resolved through returns or compensation after mediation.

  Source

• 2013

  Lao Miao and Four Other Gold Stores Penalized for Gold Jewelry Price Monopoly

  Shanghai price authorities determined that Lao Miao and four other gold stores, organized by an industry association, manipulated retail prices of gold and platinum jewelry using a unified formula and floating range, and imposed a combined fine of 10.5937 million yuan on the association and the five stores. The companies have stopped the practices and pledged to rectify; the amount is the total for the entire case. Status: administrative penalty. Parties involved: Lao Miao Gold and other gold stores involved, and the Shanghai Gold Jewelry Industry Association.

  Source

Read more

1. 1Laomiao Gold official websitelaomiao.com.cn
2. 2老庙--豫园珠宝时尚集团laomiao.com.cn
3. 3老庙--豫园珠宝时尚集团laomiao.com.cn
4. 4老庙--豫园珠宝时尚集团laomiao.com.cn
5. 5Lao Miao and Four Other Gold Stores Penalized for Gold Jewelry Price Monopolynews.12371.cn
6. 6"Fixed-Price" Gold Trade-In Weight LossQuestionedce.cn
7. 7"Fixed-Price" Gold Trade-In Weight LossQuestionedbjnews.com.cn
8. 8"Fixed-Price" Gold Trade-In Weight LossQuestionedfinance.eastmoney.com