Cheers Massage
Cheers (芝华仕) is a soft-furniture brand under Man Wah Holdings, known for its first-class-cabin functional sofas.
Last updated November 4, 2026
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Overview
Cheers (芝华仕) is described in Man Wah Holdings materials as a well-known soft-furniture brand under Man Wah Holdings, whose first-class-cabin sofas combine function and design and are sold in nearly 100 countries and regions. The brand is presented as a leading player in China's functional sofa retail market. The supplied evidence concerns sofas and furniture; it does not document a massage-chair or foot-bath product line under this brand.
History
Man Wah Holdings states that it was founded in Hong Kong in 1992 and focuses on sofas, mattresses, panel furniture, furniture accessories and smart home, with brands including CHEERS, 芝华仕, 头等舱 and 5星. A 2019 Man Wah media article describes Cheers as a global home-furnishing brand that had spent 27 years in the home sector, and reports the 2019 Cheers '生活新适力' brand launch event in Beijing with brand ambassador Andy Lau. The same article states that in 2019 Cheers partnered with Tmall's official flagship store and more than 2,700 offline stores for an online-offline same-price Double 11 campaign.
Products and positioning
A brand of upholstered furniture—chiefly functional sofas—positioned as healthy, comfortable, great value, and stylish.
Cheers first-class-cabin sofas
Functional sofas combining function and design, positioned to bring consumers a healthy, comfortable, value-for-money and stylish life.
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