Yingjia Gongjiu
迎驾贡酒 is a baijiu spirits brand.
Last updated November 4, 2026
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- Nov 4, 2026
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- Nov 4, 2026
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Overview
迎驾贡酒 is a baijiu spirits brand. Available evidence confirms only its identity as a baijiu brand; further details are not supported by the supplied snippets.
History
Yingjia Gongjiu is a baijiu brand produced by Anhui Yingjia Gongjiu Co., Ltd., based in Huoshan County, Lu'an, Anhui Province. The brand's name combines 'Yingjia' (迎驾, 'welcoming the emperor') and 'Gongjiu' (贡酒, 'tribute liquor'), a naming style common among Chinese baijiu makers that invokes historical tribute traditions. The company grew from a regional distillery into one of Anhui's notable baijiu producers, alongside peers such as Kouzijiao and Gujing Gongjiu. It later listed on the Shanghai Stock Exchange under ticker 603198, giving it access to public capital and raising its profile among investors. The brand has emphasized an 'ecological' brewing concept, leveraging the natural setting of the Dabie Mountains in Huoshan, and has marketed cave-aged products such as the Dongcang series. Over time it has pursued product-mix upgrading toward premium baijiu while defending its home market in Anhui and expanding into neighboring provinces. As a listed company, it regularly reports financial results and remains an active participant in China's competitive baijiu sector.
Products and positioning
Yingjia Dongcang
Cave-aged baijiu series positioned at the premium end.
Yingjia Xingxing
Star-tier baijiu series covering mid-range price points.
Controversies
2021
Yingjia Gongjiu fined over improper prize promotion; chairman flagged for early results disclosure in livestream
In 2021, Yingjia Gongjiu chairman Ni Yongpei disclosed performance early during a livestream and was put under regulatory attention by the Shanghai Stock Exchange; in 2023, its official website improperly used photos of leaders, which was deemed inappropriate and then deleted; in 2024, it was fined RMB 80,000 because a prize promotion did not publish its rules in advance. Compliance issues have drawn attention.
Recent events
Sources4 sources
- 1Yingjia Gongjiu official websiteyjgj.com
- 2Yingjia Gongjiu fined over improper prize promotion; chairman flagged for early results disclosure in livestreamsse.com.cn
- 3Yingjia Gongjiu fined over improper prize promotion; chairman flagged for early results disclosure in livestreamstock.stockstar.com
- 4迎驾贡酒发布2021年业绩快报finance.jrj.com.cn
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