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Qixin (齐心) is a Chinese stationery brand operating the Comix online store at comix.com.cn.

Last updated November 4, 2026

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Overview

Qixin (齐心) is a Chinese stationery brand. Its official online store, branded 齐心商城 (Qixin Mall), is hosted at comix.com.cn. The site notes that it does not support Internet Explorer and recommends Chrome, Firefox, Edge, or Safari.

History

The Comix brand grew out of a stationery business founded in Guangdong in the early 1990s. At that time, China's stationery market was fragmented, dominated by state-owned factories and small regional workshops, with imported brands occupying the premium tier. Comix began as a manufacturer and seller of filing and office stationery, focusing on document-management products such as folders, binders and archive boxes — categories in which it built an early reputation for practical design and consistent quality. Through the 1990s and 2000s the company expanded its product range and distribution reach. It invested in brand building, packaging and national sales channels, moving from a regional supplier to a nationally recognized stationery name. The Comix catalogue broadened to cover writing instruments, desk accessories, staplers and punches, adhesives, paper products and office equipment, allowing the brand to serve both retail consumers and institutional buyers. A major turning point came with the group's public listing on the Shenzhen Stock Exchange, which gave the business a capital base for expansion and raised its public profile. As a listed company, Shenzhen Comix Group pursued growth in branded stationery, distribution and, increasingly, B2B office-supply services. This B2B direction reflected a broader shift in the Chinese office-products market, where large government bodies, schools and enterprises began centralizing procurement of stationery and office consumables. The group also developed its own e-commerce presence. The Comix Mall (齐心商城) at comix.com.cn became the brand's direct online store, complementing sales through major Chinese e-commerce platforms, office-supply chains and wholesale distributors. The website serves both individual shoppers and institutional customers, and the brand has continued to emphasize browser compatibility and a modern shopping experience for its users. Alongside domestic growth, Comix has pursued export opportunities, presenting its products at international trade fairs and selling into overseas markets. The brand's international identity is tied to its Chinese manufacturing base and its positioning as a value-for-money alternative to premium Western stationery brands. Today Comix operates as one of China's established office and school stationery brands, with a portfolio spanning filing, writing, desk and paper categories, a listed parent group, and a multi-channel distribution model that includes its own online mall, third-party e-commerce, retail chains and B2B contracts. Its history illustrates the trajectory of many Chinese consumer-goods brands: from manufacturing origins, through brand building and national distribution, to capital-market listing and service-oriented B2B expansion.

  • 1991

    Comix stationery business founded in Guangdong, China

  • Expansion into a broad office and school stationery catalogue

  • Shenzhen Comix Group listed on the Shenzhen Stock Exchange (ticker 002301)

  • Launch and operation of the Comix Mall (齐心商城) online store at comix.com.cn

Products and positioning

  • Filing and document-management products

    Box files, ring binders, document bags, archive boxes and related filing systems.

  • Office stationery

    Staplers, punches, scissors, rulers, clips and desk accessories.

  • Writing instruments

    Ballpoint pens, gel pens, pencils and markers.

  • Paper and notebooks

    Notebooks, notepads and office paper products.

  • Adhesives and correction supplies

    Glue, tape, correction tape and sticky notes.

Controversies

  • 2026

    Comix Group ordered to rectify by Shenzhen regulator over lax fund controls and commingling with controlling shareholder

    A Shenzhen Securities Regulatory Bureau administrative regulatory measure decision shows that Shenzhen Comix Group Co., Ltd. had lax fund controls, commingled personnel and office space with its controlling shareholder, inaccurate cash flow presentation, and imprudent goodwill impairment provisions in 2022–2024, affecting the accuracy of information disclosure. The Shenzhen Securities Regulatory Bureau ordered the company to rectify and issued warning letters to chairman Chen Qinpeng, director Dai Shengjie and financial director Huang Jiabing. The company has submitted a rectification report. Previously, the Shenzhen Securities Regulatory Bureau had also issued warning letters to Comix Group, Chen Qinpeng and Huang Jiabing. Progress: regulatory measure. Entity involved: Shenzhen Comix Group Co., Ltd.; Chen Qinpeng (chairman). Scope: Comix Group's financial and fund management.

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Recent events

  • Reported

    Qixin Group releases 2020 interim results[5]

    Qixin Group released its 2020 interim report on August 3, reporting first-half revenue of RMB 3.757 billion, up 41.06% year over year, and net profit attributable to shareholders of RMB 184 million, up 31.20%.

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Sources5 sources

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