100 Grand

100 Grand is an American chocolate candy bar brand whose core product combines caramel and crisped rice covered in milk chocolate. The brand was originally introduced in the United States by Nestlé and later changed ownership when Nestlé’s U.S. confectionery business was transferred to Ferrara Candy Company, part of the Ferrero Group. Its name references the expression “one hundred grand,” giving the product a distinctive identity. The brand is positioned as a mainstream confectionery and snacking product and is sold primarily through U.S. retail channels, including seasonal and sharing-pack formats. Product formats and packaging may vary by period and market, but the identifiable core offering remains the 100 Grand chocolate bar.

100 Grand is an American confectionery brand generally understood to have been introduced in the United States by Nestlé in 1966. Its core product consists of milk chocolate surrounding caramel and crisped rice, creating a combination of chewy and crisp textures. The name “100 Grand” uses a monetary expression as part of the product’s identity. The brand was subsequently marketed as part of Nestlé’s U.S. confectionery portfolio. In 2018, Nestlé sold its U.S. confectionery business to Ferrero, and the related brands and products moved into the operating portfolio of Ferrara Candy Company. 100 Grand is now associated with Ferrara’s U.S. confectionery business. Its continuing product identity is the chocolate candy bar sold primarily in the United States.

• 2018

  Moved under Ferrara's candy business

  After Nestlé sold its U.S. confectionery business, 100 Grand, along with the related brands, came to be operated by the Ferrara Candy Company.

• 1966

  Brand launched in the United States

  100 Grand was introduced as a chocolate candy bar brand within Nestlé's U.S. confectionery business.

Mass-market chocolate candy and snack brand

• 1966

  100 Grand Bar

  The brand’s core candy bar, combining caramel and crisped rice with a milk-chocolate coating and positioned as a mainstream chocolate snack.