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24Bottles is an Italian brand of reusable drinking containers originating in Bologna.

Last updated November 4, 2026

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Overview

24Bottles is an Italian brand originating in Bologna and focused on reusable drinking containers for everyday hydration, commuting, sport and outdoor use. Its core range consists of reusable metal bottles, including insulated and portable formats. The brand positions its products around reducing reliance on single-use plastic bottles while combining functionality, portability and visual design. A broad range of colours and graphic treatments is also part of its product identity. Reliable public information about its founding team, ownership structure, sales scale and detailed international market distribution is limited.

History

24Bottles was founded in Bologna, Italy, in 2013 and entered the consumer-goods market through reusable drinking bottles. Its product direction has centred on offering an alternative to single-use plastic beverage bottles, using metal construction, portable formats, insulation and varied colour and graphic treatments as points of differentiation. The range has expanded to address both everyday drinking and insulated-bottle needs. Reliable public information on subsequent organisational changes, ownership, business scale and the timing of market expansion is limited, so those aspects are not stated here.

  • 2013

    Brand founded

    [1]

    24Bottles was founded in Bologna, Italy, and began offering reusable drinking containers.

Products and positioning

A design-driven brand of reusable everyday drinking vessels

  • Reusable Bottles

    This is 24Bottles' core product line for everyday hydration, commuting and use on the go. It primarily uses reusable metal containers and offers different capacities, colours and graphic treatments for varied preferences.

  • Insulated Bottles

    The insulated-bottle line adds temperature-retention functionality to the reusable bottle format, targeting commuting, travel, sport and outdoor situations where drinks need to remain at a desired temperature for longer.

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