2nd Avenue Deli

2nd Avenue Deli is a Jewish deli and restaurant brand in New York City, founded in 1954 by Abe Lebewohl. Its name refers to the original location on Second Avenue in Manhattan. The brand is associated with traditional Jewish deli food and Eastern European Jewish home-style dishes, including pastrami, corned beef, brisket, matzo ball soup, knishes, and potato pancakes. It primarily serves local New York customers and visitors, positioning itself around classic deli food and the city’s Jewish immigrant culinary heritage. Available information is insufficient to state its current store count, ownership structure, or operating scale with confidence.

2nd Avenue Deli was founded in Manhattan, New York, in 1954 by Abe Lebewohl. The brand took its name from its original Second Avenue location and became associated with New York’s Jewish deli tradition. Its menu has centered on classic deli foods such as pastrami, corned beef, soups, knishes, and other Eastern European Jewish dishes. Available information confirms its founding background and culinary identity, but is insufficient to reconstruct its full store history, ownership changes, or recent developments reliably.

• 1954

  Brand founded

  Abe Lebewohl founded 2nd Avenue Deli in Manhattan, New York; the brand name comes from its early location on Second Avenue.

A New York restaurant serving traditional Jewish deli fare and Eastern European Jewish home-style cooking

• Pastrami

  A traditional Jewish deli meat made from cured and smoked beef, commonly served in deli sandwiches and associated with the brand’s classic offering.

• Corned beef

  A traditional cured beef deli meat served in sandwiches or as a main dish, reflecting the classic New York Jewish deli menu.

• Matzo ball soup

  A traditional Jewish soup combining matzo balls with broth and representing the brand’s home-style and holiday food tradition.

• Knish

  An Eastern European Jewish snack made with dough wrapped around potato or other fillings, commonly associated with New York delis.