2Spot Communications

2Spot Communications was founded in Thailand in 2004 as a character-design company. Its distinctive proposition was to connect character creation with downstream commercialization, including licensing, mobile content, merchandise, retail, and consumer promotions. This made it broader than a conventional design studio and positioned it as an early Thai specialist in character-based intellectual property. The company’s first documented mobile products appeared in 2005 through Thailand’s major mobile operators. In 2006, 2Spot presented itself publicly at the Thailand Animation Fair. The following year it opened a shop at Siam Square in Bangkok and exhibited at the Tokyo International Anime Fair, Hong Kong International Licensing Show, and Hong Kong International Stationery Fair. These activities combined direct retail with industry-facing efforts to find licensing and distribution partners. Expansion continued in 2008. 2Spot attended the Hong Kong International Licensing Show again, opened another shop at Central Rama 3, and launched stationery products through 7-Eleven Thailand. The company therefore developed both specialist licensing channels and mass-market distribution. Its character properties could be adapted into stationery, packaging, retail merchandise, and other promotional formats. In 2009, 2Spot’s Bloody Bunny character was used on Foremost milk products sold through 7-Eleven. The company also released applications based on Bloody Bunny, Biscuit, and Unsleep Sheep for iPhone and BlackBerry. That year it received runner-up recognition in both the SIPA Game Contest and SIPA Animation Contest, reflecting its involvement in interactive and animated content as well as static character design. In 2010, 2Spot exhibited at Toy & Comic Expo Asia in Thailand and the Singapore Toy Games & Comic Convention. It also launched a P4 Panda Foremost milk promotion at 7-Eleven Thailand. By this period, the company was reported to have developed more than 20 character sets, over 1,000 products, and more than 3,000 digital-content items. A broader description states that it had created more than 200 characters, with Biscuit, Bloody Bunny, P4 Panda, and Unsleep Sheep among the most popular. 2Spot’s services for licensing partners included product design, sourcing, packaging design, and short animation development. Its digital and promotional licenses were reported as being exported to markets in Asia, Europe, and the Americas. Named partners or clients included FlyCell in the United States, Kaga Electronics in Japan, ACE Communications in France, Zoobe in Germany, Moffy in Hong Kong, and Sony Ericsson in Thailand. The company was also featured on television programs including Bangkok Post’s PostScript and Thailand’s Morning Talk TV. Kris Nalamlieng was identified as managing director; public reference material notes that he is the son of Chumpol NaLamlieng, a former Siam Cement chief executive. In April 2012, 2Spot had an iOS shopping application called ShopSpot. The application is now described as defunct, but its closure date is not documented. Available material does not sufficiently establish 2Spot’s current leadership, ownership, financial position, or operating status.

• 2012

  ShopSpot iOS application documented

  [1]2Spot Communicationsen.wikipedia.org

  A ShopSpot shopping application for Apple iOS was documented; its eventual discontinuation date is unknown.

• 2010

  Regional convention participation and P4 Panda promotion

  [1]2Spot Communicationsen.wikipedia.org

  The company exhibited at events in Thailand and Singapore and used P4 Panda in a Foremost milk promotion.

• 2009

  Digital applications and branded milk promotion

  [1]2Spot Communicationsen.wikipedia.org

  2Spot released character applications for iPhone and BlackBerry and placed Bloody Bunny on Foremost milk products at 7-Eleven.

• 2008

  7-Eleven stationery launch

  [1]2Spot Communicationsen.wikipedia.org

  Character stationery products were launched through 7-Eleven Thailand, while a second 2Spot shop opened at Central Rama 3.

• 2007

  Retail and international exhibition expansion

  [1]2Spot Communicationsen.wikipedia.org

  2Spot opened a Siam Square shop and exhibited at licensing and animation events in Tokyo and Hong Kong.

• 2006

  Public debut at Thailand Animation Fair

  [1]2Spot Communicationsen.wikipedia.org

  The company made a public appearance at the Thailand Animation Fair.

• 2005

  First mobile products released

  [1]2Spot Communicationsen.wikipedia.org

  2Spot released its first mobile products through Thailand’s major mobile operators.

• 2004

  Company founded

  [1]2Spot Communicationsen.wikipedia.org

  2Spot Communications was established in Thailand as a character-design and commercialization studio.

A character-centered creative and licensing studio that develops original intellectual property and extends it into merchandise, digital content, retail, packaging, and consumer promotions.

• Character property

  Bloody Bunny

  One of 2Spot’s most prominent original characters. Bloody Bunny was extended into mobile applications and used in a Foremost milk promotion distributed through 7-Eleven Thailand, demonstrating the company’s approach of adapting character intellectual property for both digital products and consumer packaged goods.

• Character property

  Biscuit

  Biscuit is identified among 2Spot’s popular characters. It was included in the company’s 2009 mobile application releases for iPhone and BlackBerry and formed part of the broader portfolio of characters available for digital and merchandise development.

• Character property

  P4 Panda

  P4 Panda is one of 2Spot’s principal character properties. In 2010, it appeared in a Foremost milk promotion at 7-Eleven Thailand, providing an example of the company’s licensing model in which original characters were integrated into mass-market product marketing.

• Character property

  Unsleep Sheep

  Unsleep Sheep is a 2Spot character included in the company’s 2009 mobile application releases for iPhone and BlackBerry. It belongs to the group of original properties that 2Spot developed for digital content and potential licensing applications.

• Mobile shopping application · 2012

  ShopSpot

  ShopSpot was a shopping application available for Apple iOS and documented in April 2012. Reference material describes it as now defunct but does not specify when it was withdrawn or provide details about its commercial performance.

• 2010P4 Panda Foremost milk promotion

  Thailand

  P4 Panda was featured in a Foremost milk promotion at 7-Eleven Thailand.

  Source
• 2009Bloody Bunny Foremost milk promotion

  Thailand

  Bloody Bunny was used on Foremost milk products distributed through 7-Eleven Thailand.

  Source

• 2012

  Launch ShopSpotProduct launch

  Background

  2Spot experimented with a dedicated mobile shopping product.

  Action taken

  The company offered ShopSpot on Apple iOS.

  Aftermath

  The application is described as defunct, but its shutdown date and business results are not documented.

  Source

• 2009

  Release character mobile applicationsProduct launch

  Background

  2Spot was expanding its character portfolio into smartphone and mobile-device content.

  Action taken

  Applications based on Bloody Bunny, Biscuit, and Unsleep Sheep were released for iPhone and BlackBerry.

  Aftermath

  This move brought the company into the mobile app market.

  Source

• 2008

  Expand into mass-market stationeryProduct launch

  Background

  2Spot’s character properties were being adapted for wider retail distribution.

  Action taken

  The company launched stationery products through 7-Eleven Thailand.

  Aftermath

  The launch broadened the company’s distribution beyond its own branded shops.

  Source

• 2007

  Develop branded retail distributionStrategy

  Background

  The company sought to commercialize its characters through direct retail as well as licensing exhibitions.

  Action taken

  2Spot opened a shop at Siam Square and later added a location at Central Rama 3.

  Aftermath

  The shops gave the company physical channels for displaying and selling character merchandise.

  Source

• 2005

  Enter mobile-content distributionProduct launch

  Background

  2Spot’s character business was extended beyond physical design into mobile products.

  Action taken

  The company released its first mobile products through Thailand’s major mobile operators.

  Aftermath

  The move established mobile content as one of the company’s early commercial formats.

  Source

1. 12Spot Communicationsen.wikipedia.org