2theloo
2theloo is a public toilet company that redefined the public toilet with its first 'toilet store' in Amsterdam in 2012.
Last updated September 16, 2026
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- Nov 4, 2026
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- Nov 4, 2026
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Overview
2theloo is a public toilet company. It opened its first 'toilet store' in the heart of Amsterdam in 2012, aiming to make public toilet breaks surprisingly fun and comfortable. The company reports over 40+ million visitors per year across its 175+ locations, and describes itself as the EU market leader and one of the thought leaders in the public toilet market. Its locations span Europe, including flagship stores operated by 2theloo itself and/or its business partners.
History
2theloo opened its first 'toilet store' in the heart of Amsterdam in 2012, which it describes as redefining the public toilet. From there it grew to over 40+ million visitors per year across 175+ locations, and states it has become the EU market leader and one of the thought leaders in the public toilet market. Its locations span Europe, including flagship stores operated by 2theloo itself and/or its business partners.
Products and positioning
A surprisingly fun and comfortable toilet break for everyone, every time; EU market leader and thought leader in the public toilet market.
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