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3-IN-ONE is an American brand of multipurpose lubricants and maintenance products owned by WD-40 Company.

Last updated November 4, 2026

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Overview

3-IN-ONE is an American brand of lubricants and maintenance products. Its core products are used for household, garage, bicycle, and general mechanical maintenance, including lubricating and protecting hinges, locks, tools, chains, and other moving metal parts. The name is most closely associated with its multipurpose oil. The brand is now owned by WD-40 Company and is positioned alongside, but separately from, the WD-40 brand: 3-IN-ONE emphasizes routine lubrication, maintenance, and specialized-use products, while WD-40 is especially associated with penetrating, water-displacing, and general-purpose maintenance sprays. The current portfolio includes multipurpose oil and specialized lubricants for applications such as garage doors, locks, bicycles, and other equipment. Public information about its market-specific assortment and operations remains limited.

History

3-IN-ONE originated in the United States and is commonly traced in brand materials to 1894, with George W. Cole identified as its founder. The brand initially centered on multipurpose lubricating oil for household repair, mechanical maintenance, and general industrial use. As the consumer maintenance-products market developed, 3-IN-ONE expanded around lubrication, rust protection, and equipment care. The brand later became part of WD-40 Company, where it remains a distinct brand within the company's maintenance-products portfolio. Today, 3-IN-ONE continues to focus on multipurpose oil and lubricants designed for specific equipment and maintenance applications. Reliable public information is limited regarding the exact corporate history, acquisition timing, product-launch chronology, and market development in individual countries.

  • 1894

    Brand founded

    The origins of the 3-IN-ONE brand are usually traced to 1894, when its core business was multi-purpose lubricating oil.

Products and positioning

A practical lubrication and equipment-maintenance brand for household, garage, gardening, garage-equipment, bicycle, and light professional maintenance applications.

  • 3-IN-ONE Multi-Purpose Oil

    The brand's core product line for routine lubrication and maintenance of household items, tools, and general mechanical parts. It is positioned as a basic multipurpose lubricant for common maintenance applications and may also help protect metal components from rust and wear.

  • 3-IN-ONE Specialized Lubricants

    A range of lubricants designed for specific applications such as garage doors, locks, bicycles, and other equipment. Compared with the multipurpose oil, these products are differentiated by application-focused formulations or packaging for more clearly defined maintenance needs.

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