361 Degrees

361 Degrees is a Chinese sportswear and athletic lifestyle brand operated by 361 Degrees International Limited. The business originated in Fujian, a major center of China's footwear and sporting-goods industry, and is headquartered in Xiamen. The company was established in 2003, while the 361° brand name was introduced in January 2004. Its name refers to a circle's 360 degrees plus one additional degree, a concept intended to associate professional functionality with an extra measure of innovation and creativity. The brand's core assortment consists of athletic footwear, sports apparel and related accessories. Its products address running, basketball, training, general fitness and everyday activewear, giving the company a position between specialized performance equipment and accessible lifestyle sportswear. The brand has used technical sports products and large-scale event partnerships to build recognition in China and abroad. Since 2009, its stated slogan has been “One Love.” 361 Degrees has been closely associated with international sporting events. It supplied official sporting wear for China's men's and women's Olympic curling teams at the 2010 Vancouver Winter Olympics. In 2014, it was selected to provide official uniforms for staff and volunteers at the 2016 Summer Olympics and 2016 Summer Paralympics in Rio de Janeiro. The company was also an official sports apparel partner of the 2022 Asian Games and has been associated with World Aquatics. Its sponsorship portfolio has included basketball players Nikola Jokic, Aaron Gordon and Kentavious Caldwell-Pope, while swimmer Sun Yang is identified as a former sponsorship association. The brand is primarily distributed through authorized retail channels. Reference material reported 7,950 authorized retail outlets worldwide in 2020, operated by 3,031 authorized dealers. In addition to its core sportswear business, 361 Degrees has pursued licensed and entertainment-oriented collaborations involving Pepsi, Peppa Pig, SpongeBob SquarePants, Gundam and Saint Seiya. These partnerships broaden the brand's cultural and lifestyle reach beyond conventional technical sportswear. 361 Degrees International Limited was listed on the Hong Kong Stock Exchange on 30 June 2009 under stock code 1361. The company remains publicly listed and active, with China as its principal market and international expansion continuing. In January 2025, the brand opened its first retail store in Malaysia at AEON Bukit Tinggi in Klang, Selangor. Public reference material also states that revenue exceeded CN¥8 billion in fiscal 2023; this figure is retained only with its stated fiscal-year context and source. Overall, 361 Degrees is positioned as a broad-access Chinese sportswear brand combining functional athletic products, mass retail distribution, event visibility and collaborations aimed at everyday consumers.

361 Degrees developed from the sportswear and athletic-goods industry of Fujian, China. The company was established in 2003, and its consumer-facing 361° brand was launched in January 2004. The name was designed around the idea of moving one degree beyond a complete 360-degree circle. In the brand's own conceptual language, the additional degree represents a combination of professional functionality and further innovation or creativity. During its early development, the business concentrated on athletic shoes, sports clothing and related products for the Chinese market. As China's sportswear sector expanded, 361 Degrees broadened its categories and usage occasions. Its range came to cover running, basketball, training, general fitness and casual activewear, allowing the company to compete not only through technical products but also through everyday sports-inspired clothing and footwear. The brand's retail model relied substantially on authorized dealers and stores, creating a large physical distribution network. Brand visibility increased through sports-event partnerships. 361 Degrees supplied official sporting wear for China's men's and women's Olympic curling teams at the 2010 Vancouver Winter Olympics. On 22 October 2014, the brand was identified as the provider of official uniforms for staff and volunteers at the 2016 Summer Olympics and Summer Paralympics in Rio de Janeiro. It later became an official sports apparel partner of the 2022 Asian Games and developed associations with World Aquatics. Basketball sponsorships involving Nikola Jokic, Aaron Gordon and Kentavious Caldwell-Pope extended its international athlete profile, while swimmer Sun Yang is recorded as a former sponsorship association. 361 Degrees International Limited was listed on the Hong Kong Stock Exchange on 30 June 2009, with stock code 1361. The listing established a public-market structure around the brand's operating company. By 2020, reference material reported 7,950 authorized retail outlets worldwide operated by 3,031 authorized dealers. The company also used licensed collaborations with brands and entertainment properties including Pepsi, Peppa Pig, SpongeBob SquarePants, Gundam and Saint Seiya to reach consumers outside traditional performance-sports channels. The company has continued to pursue international expansion while retaining China as its core market. In January 2025, 361 Degrees opened its first Malaysian retail store at AEON Bukit Tinggi in Klang, Selangor. Reference material reports fiscal 2023 revenue above CN¥8 billion, although detailed financial interpretation requires consultation of the company's filings. The same reference material states that the brand pledged HK$15 million in cash and emergency supplies after the November 2025 Wang Fuk Court fire in Hong Kong. Publicly available material supplied for this entry does not identify a founder or provide a sufficiently complete chronology of individual chief executives, product generations or store closures.

• 2025

  First Malaysian store opened

  [1]361 Degrees - Wikipediaen.wikipedia.org

  361° opened its first retail store in Malaysia at AEON Bukit Tinggi in Klang, Selangor.

• 2023

  Fiscal revenue exceeded CN¥8 billion

  [1]361 Degrees - Wikipediaen.wikipedia.org

  Reference material reports annual revenue above CN¥8 billion for fiscal 2023.

• 2022

  Asian Games partnership

  [1]361 Degrees - Wikipediaen.wikipedia.org

  361° served as an official sports apparel partner of the 2022 Asian Games.

• 2020

  Large authorized retail network reported

  [1]361 Degrees - Wikipediaen.wikipedia.org

  Reference material reported 7,950 authorized outlets worldwide operated by 3,031 authorized dealers.

• 2014

  Rio 2016 uniform appointment announced

  [1]361 Degrees - Wikipediaen.wikipedia.org

  The brand was selected to provide official uniforms for staff and volunteers at the 2016 Summer Olympics and Paralympics.

• 2010

  Vancouver Winter Olympics apparel partnership

  [1]361 Degrees - Wikipediaen.wikipedia.org

  361° supplied official sporting wear for China's men's and women's Olympic curling teams at the Vancouver Winter Olympics.

• 2009

  Hong Kong listing

  [1]361 Degrees - Wikipediaen.wikipedia.org

  361 Degrees International Limited was listed on the Hong Kong Stock Exchange on 30 June under ticker 1361.

• 2004

  361° brand launched

  [1]361 Degrees - Wikipediaen.wikipedia.org

  The 361° consumer brand name was launched in January, using the concept of one degree beyond 360 degrees.

• 2003

  Company established

  [1]361 Degrees - Wikipediaen.wikipedia.org

  The company that developed the 361 Degrees business was established in China.

Accessible to mid-market sportswear combining functional performance, everyday wearability, broad retail distribution and an innovation-oriented identity.

• Sports footwear

  Athletic footwear

  Athletic footwear is a central 361 Degrees category, covering products for running, basketball, training and general active use. The footwear business expresses the brand's emphasis on accessible performance and supports both organized sport and everyday exercise. The supplied reference material does not identify individual shoe franchises or technical specifications with sufficient certainty.

• Sportswear

  Sports apparel

  Sports apparel includes clothing for running, basketball, training, fitness and casual athletic wear. Apparel has also been important to the brand's event partnerships, including uniforms supplied for Olympic and Paralympic staff and volunteers. The category connects functional sports clothing with broader lifestyle and leisure use.

• Sports accessories

  Sports accessories

  Accessories supplement the footwear and apparel ranges and support sporting or everyday active use. The available reference material confirms the category but does not provide a reliable detailed list of specific accessory products.

• 2024

  After mislabeling running shoe price, forced refunds and closed complaint channel

  In October 2024, a 361 Degrees e-commerce store mislabeled the price of a running shoe; after many consumers placed orders, their orders were forcibly canceled and refunded, and some consumers reported that the complaint channel was subsequently closed, triggering criticism of 'big store bullying customers' and public criticism.

  Source

• 2024

  Down jackets named by Shanghai Consumer Council

  In a Shanghai Consumer Council down jacket comparative test, a batch of 361 Degrees down jackets had problems with the 'down silk + feather silk' indicator, possibly affecting warmth and increasing the risk of down leakage. In 2012, the Guangdong Quality Supervision Bureau also exposed nonconforming labels on 361 Degrees backpacks (361 Degrees said they were suspected to be counterfeit). This triggered questions about its product quality control.

  Source

• 2020

  361° quick-dry sports pants comparison test indicators inconsistent with promotion

  China Quality News Network, citing a Beijing Consumers Association comparative test, reported that item No. 651829702, 361° sports cropped pants, had problems in drip diffusion time, water absorption rate, wicking height, and moisture permeability, while the webpage promoted them as moisture-wicking and quick-drying. This was a comparative test result for a specific sample and was not generalized to say all brand products were unqualified. Progress: the consumer organization's comparative test was reported by media. Entity involved: products under the relevant brand of 361 Degrees (China) Co., Ltd.

  Source

Read more

• 2022Asian Games sports apparel partnership

  Asia

  361° served as an official sports apparel partner of the 2022 Asian Games, reinforcing its positioning as a major Asian sportswear participant.

  Outcome. Increased regional sports-event exposure.

  Source
• 2014Rio 2016 Olympic and Paralympic uniforms

  Brazil · International

  The brand's appointment as official uniform provider for staff and volunteers at the Rio 2016 Summer Olympics and Paralympics created a large-scale institutional apparel platform.

  Outcome. Strengthened global event credentials and visibility.

  Source
• 2010Vancouver Olympic curling team apparel

  China · Canada

  361° supplied official sporting wear for China's men's and women's Olympic curling teams at the 2010 Vancouver Winter Olympics, using an international event to associate the brand with organized sport and national-team performance.

  Outcome. Expanded international sports-event visibility.

  Source
• Licensed character and consumer-brand collaborations

  China · International markets

  361 Degrees has collaborated with Pepsi, Peppa Pig, SpongeBob SquarePants, Gundam and Saint Seiya. These collaborations extend the brand into pop culture, collectible design and lifestyle sportswear.

  Outcome. Broadened cultural reach beyond technical sportswear.

  Source

• 2025

  Malaysia retail expansionStrategy

  Background

  The company sought to extend the brand's physical retail presence outside its core Chinese market.

  Action taken

  361° opened its first Malaysian retail store at AEON Bukit Tinggi in Klang, Selangor.

  Aftermath

  The opening marked a formal retail entry into Malaysia.

  Source

• 2009

  Public listing on the Hong Kong Stock ExchangeOther

  Background

  The operating company pursued a public-market structure as the sportswear business expanded.

  Action taken

  361 Degrees International Limited listed on 30 June 2009 under stock code 1361.HK.

  Aftermath

  The listing provided a public corporate platform for the brand and its distribution-led sportswear operations.

  Source

• 2004

  Adoption of the 361° brand identityStrategy

  Background

  The company introduced a consumer brand name built around the idea of exceeding a complete 360-degree circle.

  Action taken

  It launched the 361° name in January 2004 and associated the extra degree with added functionality, innovation and creativity.

  Aftermath

  The numerical identity became the central naming and positioning device for the sportswear business.

  Source

1. 1361 Degrees - Wikipediaen.wikipedia.org
2. 2361° quick-dry sports pants comparison test indicators inconsistent with promotioncqn.com.cn
3. 3After mislabeling running shoe price, forced refunds and closed complaint channelfinance.sina.com.cn
4. 4Down jackets named by Shanghai Consumer Councilm.jiemian.com
5. 5Down jackets named by Shanghai Consumer Councilnbd.com.cn