365 brand (Whole Foods)
Whole Foods Market's private label offering natural and organic foods.
Last updated November 4, 2026
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- Nov 4, 2026
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Overview
365 brand is Whole Foods Market's private label offering affordable natural and organic foods, including groceries, snacks, and household essentials. The brand aims to make healthy food more accessible.
Products and positioning
Mid-range, natural and organic, value for money
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