3C Groups

3C Groups A/S is a Danish holding and investment group headquartered in Odense. It is the primary company of the 3C group owned by businessman Niels Thorborg, who owns the group 100%. The group traces its origins to the establishment of "VaskRent" in 1985, a business that later became L'EASY, the well-known Danish consumer electronics and appliance retailer. The holding company 3C Groups A/S itself was established in 2007. The group is deliberately diversified. According to its own website, it is organised into four business areas: 3C Retail, 3C Industri, 3C Ejendomme (property) and 3C Odense. The Danish Wikipedia entry describes activities spanning hotel, events, sport, retail, financial services, real estate, housing, media and industry. Among the group's best-known businesses are L'easy and Odense Sport & Event; other notable companies include the property company 3C Properties, the media company 3C Media, the financing company 3C Finans and 3C Bolig. Financially, the group reported revenue of approximately DKK 3 billion on its website, while Danish Wikipedia cites revenue of DKK 3.149 billion for 2023. The group employs more than 2,300 people according to its website, and 2,442 employees across all group subsidiaries in 2023 according to Wikipedia. The group is privately held and not listed on a stock exchange; it is wholly owned by Niels Thorborg. As a holding company, 3C Groups functions as an owner and investor with a stated focus on long-term value creation and good merchantry ("godt købmandsskab"). Its portfolio combines consumer-facing retail and leisure assets with industrial, property and financial activities, giving it the character of a diversified Danish family conglomerate rather than a single-sector operator.

The history of 3C Groups begins with the founding of "VaskRent" in 1985, a business that later became L'EASY, the Danish consumer electronics and appliance retailer. That company became the commercial foundation of the wider group built by Niels Thorborg. The holding company 3C Groups A/S was established in 2007 and serves as the primary company of Niels Thorborg's 3C group. Over time the group expanded beyond retail into a broad range of sectors. Danish Wikipedia lists activities including hotel, events, sport, retail, financial services, real estate, housing, media and industry. Among the group's best-known businesses are L'easy and Odense Sport & Event. Other notable companies include the property company 3C Properties, the media company 3C Media, the financing company 3C Finans and 3C Bolig. On its website the group describes itself as organised into four business areas: 3C Retail, 3C Industri, 3C Ejendomme and 3C Odense. By 2023 the group reported revenue of DKK 3.149 billion and a total of 2,442 employees across all group subsidiaries, according to Danish Wikipedia. The group's own website states revenue of approximately DKK 3 billion and more than 2,300 employees, and notes that the group is 100% owned by Niels Thorborg. The group remains privately held and active.

• 2023

  Group reports revenue of DKK 3.149 billion and 2,442 employees across subsidiaries.

• 2007

  3C Groups A/S is established as the primary company of Niels Thorborg's 3C group.

• 1985

  Establishment of "VaskRent", the business that later became L'EASY.

A Danish family-owned, diversified holding and investment group focused on long-term value creation and good merchantry across retail, industry, property and Odense-based activities.

• L'easy

  Danish consumer electronics and appliance retailer, the group's best-known business, originating from VaskRent (1985).

• Odense Sport & Event

  Sports and event operations, one of the group's best-known businesses.

• 3C Properties

  Property company within the group.

• 3C Media

  Media company within the group.

• 3C Finans

  Financing company within the group.

• 3C Bolig

  Housing company within the group.

1. 1Forside - 3cgroups.dk3cgroups.dk
2. 23C Groups - Wikidatawikidata.org
3. 33C Groups - Wikipedia (Danish)da.wikipedia.org