4Ocean
A U.S.-based purpose-driven brand focused on ocean cleanup and environmentally oriented consumer products.
Last updated August 31, 2026
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Overview
4Ocean is a U.S.-based environmental brand founded in 2017 by Alex Schulze and Andrew Cooper. Its stated mission is to address plastic and other waste in oceans and coastal environments. The brand connects consumer products, environmental advocacy, and cleanup activities, selling items such as bracelets, apparel, and related lifestyle products while promoting ocean conservation. Its best-known products are marketed as being made with recycled or reclaimed materials, and product purchases are linked to the brand’s broader cleanup and awareness efforts. 4Ocean primarily appeals to consumers interested in sustainable lifestyles and environmental causes. Specific figures concerning cleanup volumes, funding, and the current scale of its projects should be verified against the company’s latest public reports.
History
4Ocean was founded in 2017 by Alex Schulze and Andrew Cooper. The brand emerged from the founders’ concern about plastic pollution and waste affecting oceans and beaches. It initially became known for bracelets positioned as symbols of ocean conservation, using product sales to communicate the importance of cleanup and waste reduction. The business later expanded into apparel and other lifestyle products while continuing to emphasize ocean cleanup, environmental education, and the use of more sustainable materials. Reliable public information is insufficient to provide a detailed account of the company’s organizational changes, financing, project scale, or year-by-year cleanup results.
- 2017
Brand Founded
[1]Alex Schulze and Andrew Cooper founded 4Ocean, establishing ocean cleanup and eco-friendly consumer products as the core direction of the brand.
Products and positioning
A mission-driven brand that combines environmental philanthropy, ocean cleanup, and sustainable consumer products.
Eco-friendly accessories
4Ocean Bracelets
One of 4Ocean’s best-known product lines, the bracelets serve as a consumer-facing symbol of ocean conservation and cleanup. They are generally marketed around the use of recycled or reclaimed materials and appeal to consumers who want to express environmental values through everyday purchases. Materials, designs, and project associations may vary by collection.
Recent events
Reported
Cariuma and 4Ocean launch limited-edition collaboration[3]
Cariuma and 4Ocean launched a limited-edition sneaker capsule in collaboration. For each pair sold, 4Ocean will remove two pounds of plastic waste from oceans and rivers.
Reported
4ocean announces an upcycling program and 4ocean Plastic[4]
4ocean announced an upcycling program to turn marine debris recovered by its crews into materials for 4ocean products, with an initial focus on developing 4ocean Plastic. The source says products made with the material would start releasing in the fall; it does not report that those products had already launched.
Sources4 sources
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