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5W Public Relations

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5W Public Relations is an independent public relations and integrated communications agency headquartered in New York City.

Last updated August 31, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

5W Public Relations, commonly known as 5WPR, is an independent public relations agency headquartered in New York City and founded in 2003. It provides public relations, media relations, digital communications, influencer marketing, social media, reputation management, and related marketing communications services to companies, brands, and other organizations. Its work generally focuses on brand awareness, corporate and product communications, consumer marketing, and reputation or crisis management. 5WPR is a professional-services brand rather than a consumer product brand. Public disclosures on its ownership structure, financial performance, and international scale are limited, so those areas are not inferred here.

History

5W Public Relations was established in the United States in 2003 and is commonly abbreviated as 5WPR. It developed in New York as an independent public relations agency focused on corporate and brand communications. Its services include media relations, public relations planning, digital communications, social media, influencer marketing, and reputation management. The firm is positioned as an integrated communications provider rather than a single-channel media or advertising business. Publicly available, verifiable information about later expansion, ownership changes, financial results, and specific client programs is limited, so no further claims are made here.

  • 2003

    Company Founded

    [1]

    5W Public Relations was founded in the United States by Ronn Torossian.

Products and positioning

Independent, full-service public relations and integrated communications agency, focusing on corporate and consumer brands.

  • Professional Services

    Public Relations Services

    5WPR provides public relations planning, media relations, and communications execution for companies and brands. It supports corporate, brand, and product communications and represents a core part of the agency’s business.

  • Professional Services

    Digital and Social Media Communications

    This service covers brand communications, audience engagement, and promotion across digital and social channels, often integrated with media relations and broader public relations programs.

  • Professional Services

    Influencer Marketing

    5WPR provides influencer marketing planning and communications support, using creators and influential voices on social platforms to help brands reach target audiences.

Controversies

  • 2021

    5W Public Relations employee data breach

    5W Public Relations disclosed that unauthorized access to its network between August 10 and August 14, 2021 allowed some files to be retrieved, including files containing employees’ personal information. The company said a limited number of current and former employees were affected and that it did not believe clients were compromised.

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Recent events

  • Reported

    5W Public Relations creates fragrance and nail PR division[3]

    5W Public Relations announced the creation of a specialty public relations division focused on fragrance and nails, extending its existing practice.

  • Reported

    5W Public Relations employee data breach[2]

    5W Public Relations disclosed that unauthorized access to its network between August 10 and August 14, 2021 allowed some files to be retrieved, including files containing employees’ personal information. The company said a limited number of current and former employees were affected and that it did not believe clients were compromised.

  • Reported

    5W Public Relations announces a new brand identity[4]

    5W Public Relations announced new branding that includes an updated logo and color palette, website, agency manifesto, and the tagline “5WPR. Built for now.”

  • Reported

    5W Public Relations creates a SPAC communications practice[5]

    5W Public Relations announced the creation of a dedicated practice focused on public relations for special purpose acquisition companies (SPACs), expanding its existing Corporate and Technology Communications practice.

  • Reported

    5WPR Health & Wellness Practice wins Bronze Stevie Award[6]

    5W Public Relations announced that its Health & Wellness Practice won a Bronze Stevie Award in the PR Campaign of the Year - COVID-19-related Information category at the 17th Annual International Business Awards.

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