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72andSunny is a US-based creative advertising and brand communications agency.

Last updated November 4, 2026

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Overview

72andSunny is a US creative advertising and brand communications agency founded in Los Angeles in 2004. It provides brand strategy, advertising creativity, digital content, social communications, and integrated marketing services for consumer brands, technology companies, and other large organizations. Its work commonly spans positioning, cultural insight, creative development, production, and cross-platform communications. The agency is known for emphasizing cultural relevance, distinctive creative expression, and brand growth. It later became part of the Stagwell agency network while continuing to operate as a distinct creative brand. Public information about its detailed organizational structure, current leadership, and market-by-market scale is limited, so this entry focuses on the better-established facts about the agency.

History

72andSunny was founded in Los Angeles in 2004 as an independent creative agency, initially focusing on brand transformation, advertising creativity, and cultural communications for business clients. The name and identity of the agency have been associated with Los Angeles and the optimistic, open, and creative character of Southern California. Over time, 72andSunny expanded beyond traditional advertising into brand strategy, digital content, social media, and integrated marketing communications. Its participation in major brand programs helped establish the agency within the creative advertising industry. As the business developed, it built operations beyond the United States and developed an international creative-services footprint. The agency later became part of the global marketing-services network assembled by Stagwell, retaining its own brand and creative-agency positioning while gaining access to broader client, data, media, and technology resources. Public disclosures about its detailed office expansion, leadership history, and financial performance are incomplete, so additional precise dates, amounts, and personnel are not included here.

  • 2004

    Founding

    [1]

    72andSunny is founded in Los Angeles, United States, and begins operating as an independent creative advertising agency.

Products and positioning

An international creative communications agency focused on cultural insight, creative advertising, and brand growth.

Recent events

  • Reported

    Indeed launches "Jobs Need People" brand campaign in the UK[3]

    Indeed has launched its new "Jobs Need People" brand campaign in the UK, now rolling out across TV, digital, radio, digital audio and social media. Created in partnership with creative agency 72andSunny, the campaign uses 30-second films and audio to highlight the human dimension of work and is supported by a 360-degree media plan spanning television, radio, digital audio, streaming platforms, YouTube and social media. The global campaign also includes US activity, where its launch was amplified through the FIFA World Cup in partnership with Fox and billboard placements in Times Square.

  • Reported

    Google launched the Caught On Nest Cam campaign in Australia[4]

    Google Australia and 72andSunny Sydney, in collaboration with Essence and PHD, launched a campaign to introduce the new Google Nest Cams and Doorbell in Australia.

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