77

77 is a commercial food brand presented on its official website under the name “77.” The site describes the brand through snack and confectionery offerings, including biscuits and chocolate, and promotes products with language emphasizing flavor, rich taste, and enjoyment. The website also publishes brand activities. In 2025, it recruited participants for the third edition of its campus ambassador program, aimed at students at Taiwanese colleges and graduate schools. The listed activities included creating social-media content about a 77 product, attending training and a chocolate-factory visit, and trying new products. The official site also lists promotional activity related to its “乳加星球” theme. The supplied evidence does not identify the company that owns or operates the brand, its founding date, headquarters, or full product range.

The supplied official-site material establishes 77 as an active food brand with a presence in Taiwan, but does not provide a founding date or a detailed corporate history. Its homepage promotes biscuits and chocolate and uses taste-led language to present the brand's products. The available evidence does not establish the identity of the parent company or explain the brand's origins. A documented recent activity is the campus ambassador program. On July 1, 2025, the brand announced recruitment for its third edition. The program invited eligible students at Taiwanese colleges and graduate schools to introduce a 77 product through an Instagram post or Reel and described additional activities including training, a chocolate-factory visit, and early access to new products. The announcement set the participation period as November 2025 to August 2026. The site's news listing also references earlier editions and promotional activity in 2024 and 2025, including campaigns themed around “乳加星球.” This record is limited to information in the supplied official-site evidence. Ownership, founding, headquarters, market footprint beyond the Taiwan context in the announcement, and the brand's full historical development remain unverified.

• Second campus ambassador program listed

• “乳加星球” promotional activity listed

• “癒bar不能” promotional activity listed

• Third campus ambassador recruitment announced

The official site promotes flavor-focused snack and confectionery products and uses playful brand activities to engage consumers and students.

• Biscuits

  The official homepage promotes biscuits and highlights their flavor and ingredients.

• Chocolate

  The official site references chocolate products and a chocolate-factory visit in its campus ambassador announcement.

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