86 400

86 400 was an Australian digital banking brand whose name referred to the 86,400 seconds in a day, highlighting continuous availability and a digital-first service experience. It targeted Australian retail customers through mobile and online channels, offering products such as transaction accounts, savings accounts and home loans. The brand was led by founder Robert Bell and positioned itself around a branch-light model, data-driven services and a simpler digital customer journey. In 2021, National Australia Bank announced the acquisition of 86 400 and progressively integrated its technology, customers and business into UBank. As the integration proceeded, 86 400 ceased operating as an independent bank brand, with parts of its products and customer relationships transferred to UBank. Public materials differ on the precise timing and scope of the brand’s retirement, so no further unsupported operating figures are included here.

86 400 was an Australian digital banking brand established in 2019. Its name referred to the number of seconds in a day and conveyed an ambition to deliver banking services that were continuous, convenient and centered on digital channels. The brand primarily targeted retail customers through mobile and online platforms, offering everyday banking and lending services while competing with traditional banks through simpler digital onboarding and account management. Robert Bell was a central member of the founding team and served as chief executive. In 2021, National Australia Bank announced the acquisition of 86 400. Strategically, the transaction gave NAB access to 86 400’s digital banking technology, product design and customer-experience capabilities, supporting the development of UBank. After completion of the transaction, 86 400’s business was progressively combined with UBank and the independent brand became less prominent. Public information does not consistently document the complete timetable for product migration, brand retirement and customer transfers. This entry therefore records the transition from an independent digital bank brand to part of UBank without inferring customer numbers, transaction value or revenue without sources.

• 2021

  Acquired by National Australia Bank

  National Australia Bank announced the acquisition of 86 400, incorporating its technology and business capabilities into the development of UBank.

• 2019

  Brand founded and digital banking services launched

  86 400 was established in Australia, offering digital banking services centered on mobile and online channels for personal customers.

A digital-native banking brand for Australian personal customers, emphasizing mobile-first services, simplified processes, and less reliance on physical branches.

• Bank accounts · 2019

  86 400 digital banking account

  A digital banking account for Australian retail customers, accessed through mobile and online channels and forming one of the brand’s core services.

• Home loans

  86 400 home loan

  A home-loan product for retail customers, supported by digital application and servicing processes consistent with the brand’s online-first positioning.

• 2021

  National Australia Bank acquires 86 400M&A

  Background

  NAB sought to strengthen its digital banking capabilities and drive the growth of UBank.

  Action taken

  NAB announced the acquisition of 86 400, planning to gradually integrate its technology, products, and customer business into UBank.

  Aftermath

  86 400 ceased to operate as an independent brand, with its business transferred to UBank.

• 2021.01.29

  Reported2021.01.29

  NAB plans to acquire 86 400[1]NAB计划收购86 400smartcompany.com.au

  NAB said it planned to acquire the remaining shares in neobank 86 400 for approximately $220 million. The deal remained subject to regulatory and shareholder approval.

• 2019.12.16

  Reported2019.12.16

  86 400 partners with FMS for digital mortgages[2]86 400 与 FMS 合作推出数字房贷流程theadviser.com.au

  Challenger bank 86 400 partnered with mortgage software provider FMS to use FMS’s eSign solution for mortgages.

• 2019.10.23

  Reported2019.10.22

  86 400 launches its first out-of-home campaign[3]86 400推出首个户外广告活动mumbrella.com.au

  Banking brand 86 400 launched its first out-of-home campaign, created by Bashful, to promote its mobile-only banking service and app features.

Read more

1. 1NAB计划收购86 400smartcompany.com.au
2. 286 400 与 FMS 合作推出数字房贷流程theadviser.com.au
3. 386 400推出首个户外广告活动mumbrella.com.au
4. 4NAB Acquires Neobank 86400 in $220M Dealtheepochtimes.com