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A U.S.-based music label and media company focused on promoting Asian and Asian diasporic artists and music culture.

Last updated November 4, 2026

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Overview

88rising is a U.S.-based music label and media company focused on music releases, artist development, content production, and cultural promotion involving Asian and Asian diasporic artists. Founded by Sean Miyashiro in 2015, the company has worked to introduce Asian musicians to international audiences through recorded music, visual content, live events, and digital media. Its positioning extends beyond the conventional functions of a record label: it combines music, media, and cross-cultural storytelling to present Asian music and youth culture to a global audience. Artists associated with the company include Rich Brian and Joji. Because its activities span label operations, media production, and live cultural events, 88rising operates as both a music-industry brand and a platform for the international visibility of Asian popular culture.

History

88rising was founded in the United States by Sean Miyashiro in 2015, with an initial focus on promoting Asian and Asian diasporic artists and music. The company combines the functions of a record label with media distribution, using music releases, artist collaborations, visual content, and live events to create international channels for Asian music culture. As its activities expanded, 88rising developed a cross-market operating model serving audiences in the United States, Asia, and other international markets. Its association with artists including Rich Brian and Joji contributed to the company's visibility in the global popular-music landscape. Its broader mission has remained centered on international opportunities for Asian artists, cross-cultural communication, and the global presentation of Asian youth culture. Publicly available information is insufficient to establish a complete timeline of its organizational structure, investment relationships, and all business changes, so this history is limited to the documented origins and general direction of the brand.

  • 2015

    Brand founded

    [1]

    Sean Miyashiro founded 88rising in the United States, launching music and media operations centered on Asian and Asian-American artists.

Products and positioning

An Asian music and youth-culture platform for global audiences, operating as both a record label and a media company.

  • Music releases

    One of 88rising's core activities is releasing and internationally promoting music by Asian and Asian diasporic artists, including recorded works and related digital content.

  • Artist development

    The company supports artists through development, release planning, and marketing intended to build audiences in the United States and internationally.

  • Media content

    88rising produces or distributes music and Asian youth-culture-related visual and digital media content connecting artists and their work with global audiences.

  • Live cultural events

    The brand presents Asian and Asian diasporic artists through live music and cultural events, using performance settings to support cross-cultural reach and community building.

Sources1 sources

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