9Round

9Round is a kickboxing fitness brand founded by Shannon "The Cannon" Hudson, an IKF Light Middleweight Kickboxing World Champion, and his wife Heather. The brand centers on a 30-minute workout consisting of nine 3-minute rounds with 30-second active breaks, combining interval training, functional strength training, heavy bag resistance training, and heart-rate tracking via its PULSE™ wearable technology. 9Round positions itself as a fitness studio that makes reaching fitness goals simple and fun, with flexible schedules and trainer guidance.

9Round started with the desire to change people's lives. Shannon "The Cannon" Hudson, an IKF Light Middleweight Kickboxing World Champion, and his wife, Heather, had a vision. As busy parents running a karate school, they wanted to create a place where people pulled in a million directions could go to get a killer workout without planning their whole lives around making a class time, or spending hours at the gym. Shannon's martial arts and kickboxing training and Heather's passion for fitness became the foundation that the 9Round Franchising empire would be built upon. After more than 70 bouts inside the ring, Shannon Hudson found there was not a place where the average person could be exposed to the "top secret" training of some of the best fighters in the world. That is where the vision for 9Round's HIIT workout began. He knew that if he could take the grueling workouts he did in the ring, and create a non-intimidating, flexible circuit training workout format, the average person could enjoy the benefits of boxing and kickboxing without getting hit. In 2008, the economy had taken a turn for the worse. With two young children and a karate school, the Hudsons were taking a risk to launch a new business. But they had big ideas and even bigger dreams to help people transform their lives. They knew that keeping the kickboxing workout short, but still effective, was key when creating the 9Round concept. The company was founded on the idea that people do not need to spend more time in a gym — they just need more focus and intensity.

A fitness studio that makes reaching fitness goals simple and fun, offering a 30-minute workout without rigid class times.

• 9Round Kickboxing Fitness workout

  Nine 3-minute rounds followed by 30-second active breaks for 30-minutes of nonstop HIIT full-body training to build strength, burn calories, and boost confidence.

• PULSE™

  Wearable heart-rate technology that tracks your effort in real-time.

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