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A Dozen Cousins

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A Dozen Cousins is an American food brand offering ready-to-eat beans, rice, and seasoned foods inspired by Caribbean, Latin American, and Creole culinary traditions.

Last updated November 4, 2026

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Overview

A Dozen Cousins is an American packaged-food brand built around bringing Caribbean, Latin American, and Creole-inspired flavors to everyday family meals. Its offerings primarily include convenient beans, rice, seasoned foods, and related products designed for easy preparation or reheating. Founded by Ibraheem Basir, the brand combines convenience with an emphasis on culturally rooted home-style cooking. Publicly available information is insufficient to confirm its headquarters, parent company, complete product portfolio, or current operating scale, so this entry limits its description to the better-established aspects of the brand and its positioning.

History

A Dozen Cousins was founded by Ibraheem Basir in 2019. The brand's name and product direction are connected to an interest in family cooking and Caribbean and Latin American culinary traditions. It entered the market through convenient packaged foods, presenting staples such as beans and rice in formats intended to reduce preparation time while retaining regional flavor profiles. Public brand materials describe an approach that combines traditional tastes with modern convenience. Because verifiable public information is limited, there is not enough reliable evidence to provide a complete account of later financing, ownership changes, sales scale, manufacturing arrangements, or international expansion.

  • 2019

    Brand founded

    Ibraheem Basir founded A Dozen Cousins, a brand focused on convenient foods inspired by Caribbean, Latin American, and Creole flavors.

Products and positioning

A convenience-focused brand of culturally inspired foods for family consumers, emphasizing Caribbean, Latin American, and Creole culinary traditions.

  • Beans

    One of the brand's core product lines, consisting of seasoned bean products inspired by Caribbean, Latin American, and Creole cooking traditions. They are packaged for convenient household preparation or reheating and are intended to accompany staple foods.

  • Rice

    A convenience-food line based on rice and the brand's regional flavor profiles. The products are positioned as quick-preparation options that can serve as a side dish or part of a complete meal.

Recent events

  • Reported

    Instacart announces advertising initiative for Black-owned brands[1]

    Instacart announced an advertising initiative committing up to $1 million to amplify Black-owned consumer packaged goods brands on its marketplace. Eligible brands will receive advertising credits to use throughout 2021, alongside dedicated support resources and monthly training.

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