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A Place for Mom

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A U.S. senior-care referral and advisory platform that helps families find suitable senior living communities and care services.

Last updated November 4, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

A Place for Mom is a U.S.-focused senior-care advisory and referral platform. Its main users are families looking for long-term living and care arrangements for a parent, spouse, or another relative. Through online information, telephone consultations, and advisor support, the platform generally gathers information about an older adult’s level of independence, care needs, preferred location, and budget, then presents senior living communities or related care providers for consideration. Its areas of coverage include independent living, assisted living, memory care, and selected long-term-care and home-care options. Unlike an operator that directly owns or manages senior living communities, A Place for Mom primarily acts as an information, advisory, and referral service. Its consultation is generally presented as free to families, while its commercial model is associated with referrals or marketing relationships with care providers. Fees, admission requirements, care capabilities, and resident experiences can vary by facility and location, so families should independently verify information about individual providers. The available material is insufficient to confirm its founder, parent company, ownership structure, exact founding year, or current executives; those fields are therefore left unspecified.

History

A Place for Mom has focused on senior-care information and provider referrals in the United States, assisting families that need to arrange living or care options for relatives. Rather than operating a single senior living facility, its business centers on advisors, content, and online tools that help users understand care categories and identify providers for further evaluation based on care needs, location, and budget. The platform’s coverage commonly includes independent living, assisted living, and memory care. Because the available material does not provide sufficiently verified historical detail, its founding year, founding team, ownership changes, expansion milestones, and management transitions are not added.

Products and positioning

An information, advisory, and referral platform for families seeking senior care and senior living options

  • Senior Living Referral and Advisory Service

    An advisory and referral service for families seeking senior living arrangements. It helps users consider independent living, assisted living, memory care, and related options according to location, care needs, and budget.

  • Senior Care Information Resources

    Website content and related advisory resources explain senior-care categories and factors families may consider when evaluating communities. Conditions and pricing for individual providers still require independent verification.

Recent events

  • Reported

    WellSprings Home Care wins 2021 Best of Senior Living Award[2]

    WellSprings Home Care was honored as a 2021 Best of Senior Living Award winner by A Place for Mom, based on reviews on SeniorAdvisor.com. The article describes this as the company's second consecutive year receiving the award.

  • Unconfirmed

    Reported

    A Place for Mom launches caregiver advertising campaign[3]

    A Place for Mom rolled out an advertising campaign aimed at caregivers, featuring Joan Lunden and promoting the service’s support for families making senior-living decisions.

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