Aarstiderne

Aarstiderne is a Danish organic-food brand whose business centers on organic produce, food delivery and meal boxes. It was founded in 1999 by Thomas Harttung and Søren Ejlersen, with its early activities closely associated with Barritskov farm and organic agriculture. The brand serves consumers who want to buy organic ingredients, everyday groceries and cooking solutions through delivery or subscription-based services. Its offerings include vegetable boxes, fruit boxes, grocery deliveries and meal boxes containing ingredients and recipes. Aarstiderne’s positioning emphasizes organic production, seasonal ingredients, a closer relationship between farms and consumers, and convenience for home cooking. Its core market is Denmark, where it combines individual food categories with recurring delivery and subscription services. Public information links the brand closely to Denmark’s organic-food and online grocery-delivery sectors, but reliable and consistent information about its current ownership, financial performance and international scale is limited.

Aarstiderne was established in Denmark in 1999 by Thomas Harttung and Søren Ejlersen. Its development was rooted in organic farming and the idea of supplying organic agricultural products more directly to consumers. As online ordering and home delivery became central to its service model, Aarstiderne expanded from produce delivery into vegetable boxes, fruit boxes, everyday organic groceries and meal boxes. The meal-box business combines recipes with the ingredients needed to prepare them, extending the brand from a producer-oriented organic-food service into a broader home-cooking solution. Its communication has continued to emphasize organic production, seasonality, ingredient provenance and links with farms. The brand’s main operating market is Denmark. Reliable public information about detailed corporate restructuring, ownership changes and financial performance across different periods is limited, so those aspects are not expanded here.

• 1999

  Brand founded

  [1]Aarstiderne official websiteaarstiderne.com

  Thomas Harttung and Søren Ejlersen founded Aarstiderne in Denmark, building the business around organic farming and the delivery of agricultural produce.

Organic food, seasonal ingredients, and home delivery service

• Organic vegetable boxes

  Delivery boxes centered on organic vegetables, typically assembled according to seasonality and availability for households seeking regular organic produce.

• Organic fruit boxes

  Delivery boxes made up of organic fruit for household consumption, extending the brand’s box-based and delivery-oriented sales model.

• Meal boxes

  Boxes combining recipes with the ingredients needed to prepare meals at home, reducing the work involved in meal planning and grocery shopping.

• Organic groceries

  Organic groceries for everyday household consumption, complementing the brand’s vegetable boxes, fruit boxes and meal-box services.

1. 1Aarstiderne official websiteaarstiderne.com