Aashni + Co
Aashni + Co is a London-founded luxury Indian fashion platform curating over 100 Indian designer houses.
Last updated September 2, 2026
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Overview
Founded in London in 2012, Aashni + Co began with a boutique in Notting Hill, becoming one of the earliest destinations outside India to champion authenticated creations from celebrated Indian designers. Today, the platform curates a portfolio of over 100 leading Indian fashion houses, serving a global clientele across the UK, India, the UAE, the US, Canada, Australia, Singapore and Europe. It offers a bespoke styling service through private consultations in London and Mumbai, as well as virtual appointments worldwide.
History
Founded in London in 2012, Aashni + Co began with a boutique in Notting Hill, becoming one of the earliest destinations outside India to champion authenticated creations from the country's most celebrated designers. Today, the luxury platform curates a portfolio of over 100 leading Indian fashion houses, serving a global clientele across the UK, India, the UAE, the US, Canada, Australia, Singapore and Europe.
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