AB Tasty

AB Tasty presents itself as a digital experience optimization platform and partner, describing one platform for testing new features, accelerating output, and enhancing experiences. Its stated capabilities include Web Experimentation, Feature Experimentation, Personalization, E-Merchandising, and Rollouts. The company also publishes corporate social responsibility commitments covering wellbeing, inclusion, work/life balance, learning and development, privacy, and sustainability policies.

AB Tasty describes itself as a digital experience optimization platform and partner, stating that it offers one platform for testing new features, accelerating output, and enhancing experiences. The company outlines a corporate social responsibility program that includes wellbeing and inclusion policies, work/life balance measures, learning and development, privacy, inclusiveness, and sustainability policies. It also publishes a case study describing a partnership with Air Europa focused on a mobile-first experimentation strategy.

Digital experience optimization platform and partner

• Web Experimentation

  Blend advanced testing with simple experience building to reach conversion goals.

• Feature Experimentation

  Run sophisticated experiments across all channels and devices.

• Personalization

  Combine specificity with scale by personalizing experiences to each individual.

• E-Merchandising

  One platform to unite search, recommendations, and merchandising strategies.

• Rollouts

  Release new features with speed and confidence.

1. 1AB Tasty - Your Digital Experience Optimization Platform & Partnerabtasty.com
2. 2Making an impact - AB Tastyabtasty.com
3. 3The Sky’s the Limit: Air Europa’s Experimentation Success Storyabtasty.com