ABCiee Working Diary

ABCiee Working Diary (エビシー修業日記, Ebiee Shūgyō Nikki) is a Japanese anime brand centered on a shrimp character named ABCiee who joins the fictional television station "Ebie TV" and struggles through the chaotic behind-the-scenes world of broadcasting. The brand is produced by ABC Animation, a subsidiary of the Asahi Broadcasting Corporation (ABC), and serves as a mascot-driven entertainment property that blends comedy with a workplace setting. The official website describes the premise: "I'm Ebiee! I admired TV people and got a job at Ebie TV, but... I never heard it would be this hard!!" The series follows ABCiee's encounters with eccentric colleagues, demanding celebrities, and his own quirky family, all while he tries to become a first-class TV professional. The anime first aired on ABC TV on January 6, 2021, with subsequent episodes broadcast weekly. It was also distributed on Netflix, expanding its reach beyond Japan. The brand includes merchandise such as tote bags, keychains, and LINE stickers, as announced on the official site. The property is positioned as a lighthearted, family-friendly comedy that offers a humorous look at the television industry. As a commercial entity, ABCiee Working Diary functions as a transmedia brand encompassing animation, streaming, and licensed merchandise. Its parent company, ABC Animation, is part of the Asahi Broadcasting Group, a major Japanese media conglomerate. The brand's official website serves as a hub for news, episode summaries, and product information, reflecting its role as an intellectual property within the broader ABC portfolio.

ABCiee Working Diary was developed by ABC Animation, a subsidiary of the Asahi Broadcasting Corporation (ABC), as a mascot-based anime property. The concept centers on a shrimp character, ABCiee, who joins the fictional TV station "Ebie TV" and navigates the chaotic world of television production. The official website introduces the character with the line: "I'm Ebiee! I admired TV people and got a job at Ebie TV, but... I never heard it would be this hard!!" The series is designed to offer a comedic, insider's view of the broadcasting industry, with episodes focusing on ABCiee's misadventures with colleagues, celebrities, and his family. The anime was first announced for broadcast on ABC TV, with the premiere set for January 6, 2021, at 1:57 AM, and then moving to a regular Wednesday 1:32 AM slot from January 13. The official site also revealed that the series would be distributed on Netflix, significantly broadening its audience. The first episode, "Newcomer ABCiee Does His Best," aired on December 25, 2020, according to the site's news section, though this may refer to a preview or early streaming. Subsequent episodes were released weekly, with titles like "Adorable Female Announcer Otter-chan" and "News Desk is Super Busy." Merchandise for the brand was rolled out in early 2021. On January 18, 2021, LINE stickers were added to the product lineup. On March 25, 2021, tote bags and keychains were introduced, coinciding with the start of Netflix distribution. These products are sold through the official website and likely other channels. The brand's official site serves as the primary source for news, episode summaries, and product information. As of the available information, ABCiee Working Diary remains an active brand under ABC Animation. It represents a strategic effort by ABC to create original intellectual property that can be monetized through animation, streaming, and merchandise. The property's focus on the television industry itself provides a meta-commentary that appeals to both industry insiders and general audiences.

• Broadcast start announced for January 6, 2021 on ABC TV.

• Distribution information released; episode 1 summary posted.

• Anime premiered on ABC TV late night at 1:57.

• Regular weekly broadcast moved to Wednesday 1:32 AM.

• LINE stickers added to merchandise lineup.

• Tote bags and keychains added; Netflix distribution began.

A comedic, family-friendly anime brand offering a behind-the-scenes look at the TV industry through the eyes of a shrimp mascot.

• TV anime "ABCiee Working Diary"

  Anime series about a shrimp working at a TV station.

• Tote bags

  Merchandise tote bags featuring the brand.

• Keychains

  Merchandise keychains featuring the brand.

• LINE stickers

  Digital stickers for LINE messaging app.

1. 1TVアニメ「エビシー修業日記」公式サイト｜ABCアニメーションabciee.abc-anime.co.jp