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Retailer / private label

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Abound is a pet-food and pet-supplies private label associated with the U.S. retailer Kroger.

Last updated November 4, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Abound generally refers to a pet-food and related pet-supplies private label associated with the U.S. retailer Kroger. Its range is aimed at everyday feeding for dogs and cats and includes categories such as dry food, wet food, and treats. Public information is limited, so the brand’s exact founding date, founder, independent operating entity, and complete product history cannot be confirmed.

History

Public historical information about Abound is limited. Available information indicates that it is associated with Kroger’s pet business and is offered as a private label covering dog and cat food, treats, and related products. Reliable public sources are insufficient to establish its launch year, development stages, formulation changes, or channel expansion, so no further claims are made.

Products and positioning

A retailer-owned private label for everyday pet feeding, covering dog and cat food as well as related supplies.

  • Abound dog food

    A pet-food line for everyday canine feeding and one of the core categories associated with Abound. Public information is insufficient to confirm its full formulation, pack sizes, or detailed series structure.

  • Abound cat food

    A pet-food line for everyday feline feeding, generally appearing in formats such as dry or wet food. Its detailed product series and formulations have not been confirmed by sufficient reliable public information.

  • Abound pet treats

    A line of treats for dogs and cats intended for rewards or supplemental feeding. Public information is insufficient to confirm all categories, formulations, or launch dates.

Recent events

  • Reported

    Abound completes $36.7 million Series B financing[1]

    Abound announced completion of a $36.7 million Series B financing led by the D. E. Shaw group, with additional participation from PointState Capital, Left Lane Capital, RiverPark Ventures and All Iron Ventures. The company said the funding would support team expansion, particularly in engineering, and development of business-management tools and platform features.

  • Reported

    Abound closes $22.9 million Series A financing[2]

    Abound announced that it had closed a $22.9 million Series A financing round led by Left Lane Capital, with additional support from RiverPark Ventures, All Iron Ventures, and Red Antler.

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