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About Face is a high-performance, vegan and clean beauty brand by Halsey.

Last updated September 2, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

About Face is a beauty brand offering a range of face, lip, and eye products. The brand emphasizes high-performance, vegan, and clean formulations.

Products and positioning

  • Holostick

    A dual-ended cream + powder eye combo with a holographic finish.

  • Curtain Call

    An ultra-lightweight loose powder that glides onto skin for a mattifying, soft-focused finish.

  • Shimmerstick

    Shimmer-loaded cream + powder eye combo that creates an effortless smoky eye in seconds.

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