Acasă

Acasă, formerly branded as Pro 2 from 2017 to 2022, is a Romanian entertainment television channel operated by Central European Media Enterprises. Its name means “at home,” a positioning that reflects the channel’s emphasis on domestic viewing, serial storytelling, family-oriented entertainment, and accessible lifestyle programming. The service has historically been associated particularly with telenovelas, soap operas, daytime series, talk shows, family films, and selected news and magazine programs. The channel’s programming has included both acquired and locally produced content. Its schedule has featured syndicated telenovelas as well as original Romanian productions, including entertainment, lifestyle, celebrity, food, weather, and current-affairs formats. Examples mentioned in reference material include Poveștiri adevărate, Poveștiri de Noapte, Dincolo de Poveștiri, Casa Ibacka, Doctorul casei, CanCan TV, Muzica de Acasă, Rețeta de Acasă, Zodiacul de Acasă, Vremea de Acasă, Doamne de Poveste, Femeia alege, Ferma după perdea, and Vorbește lumea. The channel has also carried or been associated with formats such as MasterChef: Restul e plăcere, Mâncare pe care, Survivor România, Survivor Extrashow, and Speak și Ștefania - Aventură, strigați: Ura!. Acasă’s programming identity has changed over time. Earlier schedules combined Romanian television productions with serialized international entertainment, while later schedules continued to use the channel as a home for general entertainment and magazine programming. Some of the channel’s output has been complemented by Acasă Gold, a sister network launched in 2012. Acasă Gold focuses on archive programming, reruns of telenovelas previously shown on Acasă, classical telenovelas, and selected programs originating from Pro TV. In 2017, the main channel was renamed Pro 2. On 7 March 2022, the return to the Acasă name was announced, and the rebranding took effect on 4 April 2022 at 07:00 Eastern European Time. The restoration of the Acasă identity reconnected the service with its established Romanian entertainment brand while leaving it within the same broader television group. Later programming references include Bazarul de Acasă, Știi de Acasă, Știrile Acasă Actualități, and Știrile Acasă Magazin, indicating continued use of the brand for entertainment, information, and magazine formats. The available reference material does not establish a separate founding date, founder, headquarters address, ownership structure beyond operation by Central European Media Enterprises, or financial information.

Acasă is a Romanian entertainment television channel whose identity is built around the idea of home-centered viewing. The channel has been associated with serial drama, telenovelas, family films, daytime television, talk shows, lifestyle programs, and news or magazine content. Its schedule has combined acquired programming with Romanian productions, giving the brand a mix of international serialized entertainment and locally produced formats. The channel’s programming history includes a broad range of Romanian titles. Earlier information programs included Știrile de Acasă, Vremea de Acasă, and other news or service-oriented formats, while entertainment and magazine programming included Poveștiri adevărate, Poveștiri de Noapte, Muzica de Acasă, Rețeta de Acasă, Doamne de Poveste, Casa Ibacka, CanCan TV, and Dincolo de Poveștiri. Later examples include Doctorul casei, Ferma după perdea, Femeia alege, and additional entertainment formats connected with major television franchises. The reference material also lists Survivor România, Survivor Extrashow, MasterChef: Restul e plăcere, Mâncare pe care, and Speak și Ștefania - Aventură, strigați: Ura! among the channel’s programming. A significant brand change occurred in 2017, when the channel adopted the Pro 2 name. The Pro 2 period represented a change in presentation rather than a move away from the channel’s role as an entertainment service. On 7 March 2022, the return to the Acasă identity was announced. The restored branding went live on 4 April 2022 at 07:00 Eastern European Time, reconnecting the service with its earlier name and established audience associations. The brand is part of a wider television environment operated by Central European Media Enterprises. Its sister channel, Acasă Gold, launched on 15 April 2012. Acasă Gold is positioned toward archive and classic programming, especially older telenovelas that had previously aired on Acasă, as well as selected classical titles and some Pro TV shows. This gives the two services complementary roles: Acasă serves as the principal contemporary entertainment brand, while Acasă Gold emphasizes library content and heritage programming. More recent programming references include Bazarul de Acasă, Știi de Acasă, Știrile Acasă Actualități, and Știrile Acasă Magazin. These titles suggest that the revived brand continues to cover entertainment, service information, news, and magazine formats rather than functioning solely as a telenovela channel. The available reference material does not provide a confirmed original launch year, named founder, headquarters address, individual executives, financial data, or detailed distribution information.

• 2022

  Return to the Acasă identity is announced

  [1]Acasăen.wikipedia.org

  The operator announces that Pro 2 will revert to the Acasă name.

• 2022

  Acasă branding returns

  [1]Acasăen.wikipedia.org

  The restored Acasă branding takes effect on 4 April at 07:00 Eastern European Time.

• 2017

  The channel adopts the Pro 2 name

  [1]Acasăen.wikipedia.org

  The Acasă channel is rebranded as Pro 2.

• 2012

  Acasă Gold launches

  [1]Acasăen.wikipedia.org

  Acasă Gold begins operation as a sister channel focused on classic archive programs and reruns of telenovelas and selected Pro TV content.

A Romanian general-entertainment television brand centered on serial drama, telenovelas, family viewing, daytime formats, lifestyle content, and locally produced magazine programming.

• Television channel

  Acasă

  The main Acasă television service is a Romanian general-entertainment channel. Its programming mix includes telenovelas, soap operas, daytime series, family films, talk shows, lifestyle content, locally produced magazine programs, and selected news formats. The channel was known as Pro 2 from 2017 until its rebranding as Acasă in April 2022.

• Television channel · 2012

  Acasă Gold

  Acasă Gold is the sister television network of Acasă, launched in 2012. It focuses on archive and classic programming, including reruns of telenovelas previously broadcast on Acasă, older telenovelas, and selected programs associated with Pro TV.

• Magazine and entertainment program · 2006

  Poveștiri adevărate

  A Romanian Acasă program listed as running from 2006 to 2014. It formed part of the channel’s magazine and entertainment programming, alongside related evening and celebrity-oriented formats.

• Health and lifestyle program · 2013

  Doctorul casei

  A health-oriented program associated with Acasă and listed as running from 2013 to 2022. Its subject matter fit the channel’s broader daytime and practical lifestyle programming.

• Magazine program · 2024

  Bazarul de Acasă

  A later Acasă magazine-format program listed as airing from 2024 onward. The available reference identifies the title and continuing status but does not provide further format or audience details.

• News program · 2024

  Știrile Acasă Actualități

  A current-affairs or news program listed among Acasă’s later programming. The available material does not specify its presenters, schedule, or detailed editorial format.

• News and magazine program · 2024

  Știrile Acasă Magazin

  A news-magazine title listed among Acasă’s programming from 2024 onward. Additional production and scheduling details are not provided in the available reference.

• 2022

  Restoration of the Acasă brandStrategy

  Background

  After several years under the Pro 2 identity, the operator announced a return to the established Acasă name.

  Action taken

  The channel reinstated Acasă branding on 4 April 2022 at 07:00 Eastern European Time.

  Aftermath

  The service continued operating as an Acasă-branded entertainment channel, with later listings including entertainment, magazine, and news formats.

  Source

• 2017

  Rebranding as Pro 2Strategy

  Background

  The established Acasă television service adopted the Pro 2 brand.

  Action taken

  The channel changed its on-air identity from Acasă to Pro 2.

  Aftermath

  The Pro 2 identity remained in use until the channel returned to the Acasă name in 2022.

  Source

1. 1Acasăen.wikipedia.org
2. 2Acasă official websitepro2.ro