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Adsterra is an online advertising network connecting advertisers and publishers, founded in 2013.

Last updated September 10, 2026

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Overview

Adsterra is an online advertising network for brands, agencies, and media buyers, and also provides monetization solutions for publishers. It has been connecting brands and marketing professionals through advertising and monetization solutions since 2013. The company was founded in 2013 by professional affiliate marketers and webmasters. It offers ad formats including Popunder Ads and Social Bar.

History

Adsterra was founded in 2013 by professional affiliate marketers and webmasters. The company has been connecting brands and marketing professionals through advertising and monetization solutions since 2013. It started with a friendship and grew into a business that retains core values such as teamwork, transparency, commitment, consistency, and quality. Today Adsterra has an IT department, account managers, a risk management and policy team, and other employees.

Products and positioning

  • Popunder Ads

    Popunder Ads open in a new tab after users click anywhere on a website and deliver ad offers directly to high-intent audiences. Adsterra serves 12B monthly pop impressions, with CPM or CPA pricing models.

  • Social Bar

    Social Bar is a UX-friendly ad format that runs on all OS and in all browsers, with 10B monthly impressions, out-of-the-box template creatives with 30X higher CTRs compared to web push, and available with CPM, CPC, and CPA.

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