ADVANCE™ Pet Food

ADVANCE™ Pet Food is a premium Australian dog and cat nutrition brand that positions itself around expert, science-backed pet nutrition. According to its official website, the brand combines "leading, proven science with tailored nutrition to support every life stage — from playful puppies and kittens to adult and senior pets across Australia." It markets itself as trusted by Australian pet professionals, including vets, breeders and other pet care experts, and describes its recipes as combining the best natural ingredients with expert scientific knowledge. The brand's product architecture is organised around life stage, breed size, breed type, food format and specific health benefits. Its dog food range includes dry, wet, chilled and treat formats, with filters for lifestage (puppy, adult, mature), breed size (all breed, large breed, medium breed, small breed), breed type (Maltese, Oodles, Retrievers, Shepherd, Terrier and others), protein type (chicken, chicken and salmon) and health benefits such as dental care, sensitive skin, active, sensitive digestion, weight control, multi-dog household and joint care. Named products include ADVANCE™ Adult High-Protein Grain-Free Dry Dog Food Chicken, ADVANCE™ Active Adult All Breed Chicken with Rice, ADVANCE™ Adult All Breed Chicken and Salmon with Rice Cans, ADVANCE™ Adult All Breed Chicken Casserole, ADVANCE™ Adult All Breed Salmon Casserole Trays, ADVANCE™ Adult All Breed Turkey Trays, ADVANCE™ Adult All Breed with Lamb and ADVANCE™ Adult Healthy Weight Dry Dog Food Chicken & Rice. The brand also offers a High Protein range with 35% protein and grain-free recipes designed to support energy, lean muscle mass, recovery and overall wellbeing. ADVANCE™ states that it has been crafted in Australia for over 25 years, specifically in regional New South Wales, using quality local ingredients selected with the Australian climate in mind. Its recipes are backed by the globally renowned WALTHAM™ Petcare Science Institute, which the brand says brings 60+ years of research. The brand also promotes a sustainability mission, stating it aims to use its science, voice, business and community to produce nourishing food "without the footprint." The brand's website provides a personalised food recommendation tool that asks about a pet's life stage, size and needs, and it also publishes expert advice articles on topics such as puppy vaccination health, dog appetite loss, dog sleeping positions, cat meowing, cat love bites and crate training. It offers a sign-up incentive of $20 off a first purchase at Petbarn, indicating a retail relationship with that Australian pet retailer. Overall, ADVANCE™ presents itself as a premium, vet-recommended, Australian-made pet food brand focused on total wellbeing across the full life stage spectrum for both dogs and cats.

ADVANCE™ Pet Food has been crafted in Australia for over 25 years, according to the brand's official website. The brand states that its manufacturing takes place in regional New South Wales, where it uses quality local ingredients selected with the Australian climate in mind. This long-standing Australian production base is central to the brand's identity and its claim of being "proudly Australian made." From its early development, ADVANCE™ has been positioned around scientific expertise rather than solely natural or artisanal credentials. The brand is backed by the WALTHAM™ Petcare Science Institute, which it describes as globally renowned and supported by 60+ years of research. This scientific association underpins the brand's "Expert Pet nutrition™" tagline and its strategy of offering tailored nutrition for different life stages, breed sizes and specific health needs. Over time, ADVANCE™ has expanded its product portfolio to cover a wide range of formats and needs. Its dog food range now includes dry, wet, chilled and treat products, with filters for lifestage (puppy, adult, mature), breed size (all breed, large breed, medium breed, small breed), breed type (Maltese, Oodles, Retrievers, Shepherd, Terrier and others), protein type (chicken, chicken and salmon) and health benefits such as dental care, sensitive skin, active, sensitive digestion, weight control, multi-dog household and joint care. The brand also offers cat food across kitten, adult and mature life stages. A notable recent addition to the range is the High Protein range, which features 35% protein and grain-free recipes designed to support energy, lean muscle mass, recovery and overall wellbeing. This launch reflects broader pet food market trends toward high-protein and grain-free formulations. The brand has also built a digital presence that includes a personalised food recommendation tool, expert advice articles on pet care topics, and a sign-up offer of $20 off a first purchase at Petbarn. This suggests an ongoing retail relationship with Petbarn, a major Australian pet specialty retailer. ADVANCE™ continues to market itself as trusted by Australian vets, breeders and pet professionals, and it promotes a sustainability mission to produce nourishing food "without the footprint."

• ADVANCE™ has been crafted in Australia for over 25 years, in regional New South Wales.

• Launch of the High Protein range with 35% protein and grain-free recipes.

Premium, science-backed, vet-recommended Australian-made pet nutrition for total wellbeing across all life stages.

• ADVANCE™ Adult High-Protein Grain-Free Dry Dog Food Chicken

• ADVANCE™ Active Adult All Breed Chicken with Rice

• ADVANCE™ Adult All Breed Chicken and Salmon with Rice Cans

• ADVANCE™ Adult All Breed Chicken Casserole

• ADVANCE™ Adult All Breed Salmon Casserole Trays

• ADVANCE™ Adult All Breed Turkey Trays

• ADVANCE™ Adult All Breed with Lamb

• ADVANCE™ Adult Healthy Weight Dry Dog Food Chicken & Rice

1. 1Premium Dog & Cat Food Australia | Vet Recommended | ADVANCE™advancepet.com.au
2. 2Why Advance | ADVANCE™ Pet Foodadvancepet.com.au
3. 3Dog Food Australia | Dry & Wet Dog Food | ADVANCE™advancepet.com.au