Adweek

Adweek is a U.S. trade media brand serving the advertising, marketing, and media industries. Its audience includes advertising agencies, brand marketers, media companies, marketing-technology firms, and other professionals. Its coverage generally focuses on creative advertising, brand marketing, media businesses, digital communications, industry leaders, and corporate developments, delivered through news, commentary, case studies, events, and professional research. Adweek functions as a media outlet, information resource, and industry platform, documenting changes in the advertising and marketing ecosystem. Unlike a general consumer-news publication, it primarily serves professionals and emphasizes industry trends, agency-client relationships, media economics, marketing technology, and brand communications. The available material is insufficient to verify its current ownership, financial position, and parts of its corporate history, so those details are not expanded here.

Adweek was established in the United States as a trade media outlet for the advertising and marketing industries. It built its editorial focus around advertising creativity, media, brand communications, and agency business, later extending its presence into digital content, industry events, and other professional offerings. Its development has accompanied the advertising industry's shift from traditional media toward digital media, social platforms, and marketing technology. Because the available material does not provide enough reliable detail on year-by-year developments, ownership changes, or financial performance, this entry retains only the confirmed core positioning and does not infer specific transactions, executives, or financial conditions.

A professional media outlet and industry information platform for the advertising, marketing, and media industries

• trade media

  Adweek editorial content

  Adweek's editorial content provides advertising, marketing, and media professionals with industry news, commentary, trend coverage, and case studies.

• industry events

  Adweek events

  Adweek-branded industry events provide advertising and marketing professionals with venues for networking, case sharing, and discussion of industry trends.

• 2021.12.03

  Reported2021.12.03

  Adweek announces Juliette Morris as CEO[2]Adweek宣布Juliette Morris出任首席执行官prweb.com

  Adweek announced that Juliette Morris will join the company as Chief Executive Officer; the announcement does not say that she has already started the role.

• Unconfirmed

  Reported2021.06.08

  Comedy Central's South Park campaign wins Adweek honors[3]Comedy Central的《南方公园》营销活动获Adweek奖项denverbroncos.com

  Comedy Central's campaign featuring South Park cutouts at the Denver Broncos' stadium won several Adweek honors, including awards for sports-related experiential activation, out-of-home media use and experiential activation under $1 million.

• Unconfirmed

  Reported2021.03.22

  MRM wins Adweek Performance Marketing Action Award[4]MRM获得《Adweek》营销行动奖prnewswire.com

  MRM won a 2021 Adweek Performance Marketing Action Award for its “The Shifting Voter Mindset” campaign for the United States Postal Service.

• 2021.02.10

  Reported2021.02.10

  Adweek announces supporting partnerships for Mediaweek summit[5]Adweek宣布Mediaweek峰会支持合作伙伴prweb.com

  Adweek announced that the Mediaweek summit was being launched with supporting partnership from the Association of National Advertisers and the 4A's.

• 2021.01.05

  Reported2021.01.05

  Adweek announces acquisition of Social Media Week[6]Adweek宣布收购Social Media Weekadweek.com

  Adweek announced that it had acquired Social Media Week and its flagship properties, including its conferences, news and insights platform, and SMW+ streaming platform.

• 2020.11.20

  Reported2020.11.20

  Subaru's Make a Dog's Day campaign receives three honors[7]Subaru的Make a Dog's Day活动获得三项荣誉prnewswire.com

  Subaru of America announced that its 2019 National Make a Dog's Day campaign received three honors for creative excellence from Adweek, the Shorty Awards and MediaPost.

• 2020.09.02

  Reported2020.09.02

  Adweek announces purchase of Target Marketing and Publishing Executive[8]Adweek宣布收购Target Marketing和Publishing Executiveprweb.com

  Adweek announced the purchase of Target Marketing and Publishing Executive from NAPCO Media. The reported acquisition also includes the FUSE Media publishing technology summit; transaction terms were not disclosed.

• 2020.06.04

  Reported2020.06.04

  Shamrock Capital-affiliated entity acquires Adweek[9]Shamrock Capital关联实体收购Adweekprnewswire.com

  Beringer Capital announced completion of the sale of Adweek, LLC to an entity affiliated with Shamrock Capital. The transaction's financial terms were not disclosed.

• 2020.06.02

  Reported2020.06.02

  Shamrock Capital agrees to acquire Adweek[10]Shamrock Capital同意收购Adweekadweek.com

  Shamrock Capital reached an agreement with Beringer Capital to acquire Adweek. Adweek CEO Jeffrey Litvack was to continue leading the company.

• 2020.03.11

  Reported2020.03.11

  OMD named Global Media Agency of the Year for 2020[11]OMD获评2020年度全球媒体代理商propakistani.pk

  OMD was named Global Media Agency of the Year for 2020 by Adweek for the second consecutive year.

Read more(11)

1. 1Adweek official websiteadweek.com
2. 2Adweek宣布Juliette Morris出任首席执行官prweb.com
3. 3Comedy Central的《南方公园》营销活动获Adweek奖项denverbroncos.com
4. 4MRM获得《Adweek》营销行动奖prnewswire.com
5. 5Adweek宣布Mediaweek峰会支持合作伙伴prweb.com
6. 6Adweek宣布收购Social Media Weekadweek.com
7. 7Subaru的Make a Dog's Day活动获得三项荣誉prnewswire.com
8. 8Adweek宣布收购Target Marketing和Publishing Executiveprweb.com
9. 9Shamrock Capital关联实体收购Adweekprnewswire.com
10. 10Shamrock Capital同意收购Adweekadweek.com
11. 11OMD获评2020年度全球媒体代理商propakistani.pk
12. 12Mindshare获得五项Adweek年度媒体策划奖prnewswire.com
13. 13Adweek acquires SMW and its flagship propertiesindiantelevision.com
14. 14Adweek Acquires Social Media Weekadweek.com
15. 15OMD wins Adweek’s Global Media Agency of the Year Award 2020thenews.com.pk