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Aerowatch is an independent Swiss family-owned watch company founded in 1910 in La Chaux-de-Fonds, producing quality timepieces at competitive prices.

Last updated September 16, 2026

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Overview

Aerowatch is an independent Swiss family-owned company that has been producing high-quality timepieces. Founded in 1910 in La Chaux-de-Fonds, it chose an English name as an early pointer to international ambitions, with a reference to aviation. The family business barely survived the First World War. In 1942 Maxime Crevoisier took over the watch factory and moved it to new premises in Neuchâtel, where the company became a specialist in making pocket-watches and pendants. After 46 years at the head of the firm, Georges Crevoisier handed Aerowatch over to Denis Bolzli in 2001. In 2005 the company, led by Denis Bolzli and his children, presented a first collection of wristwatches inspired by vintage pocket-watches, giving birth to the iconic « 1942 » model. Today Aerowatch reports more than 500 sales points worldwide, including more than 120 in Switzerland, and continues its growth by offering quality watches at very competitive prices.

History

Aerowatch was founded in 1910 in La Chaux-de-Fonds and saw itself as a symbol of modernity. The choice of an English name was an early pointer to the firm's international ambitions and contained a reference to aviation. The family business barely survived the First World War. In 1942, Maxime Crevoisier took over the watch factory and settled in new premises in Neuchâtel, and the company became a specialist in making pocket-watches and pendants. After 46 years at the head of the firm, Georges Crevoisier (Maxime's son) handed Aerowatch over to Denis Bolzli in 2001. In 2005, the company led by Denis Bolzli and his children presented a first collection of wristwatches inspired by vintage pocket-watches, and the iconic « 1942 » model was born. Today Aerowatch reports more than 500 sales POS worldwide, including more than 120 in Switzerland, and continues its growth by offering quality watches at very competitive prices.

Products and positioning

Quality watches at very competitive prices, with details integral to modern horology and a timeless, intensely individual style.

  • « 1942 » model

    Iconic wristwatch model inspired by vintage pocket-watches.

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