Afound
Afound is an online retailer of discounted fashion, beauty and accessories products, founded in 2018 and part of LRG Online since December 2024.
Last updated September 11, 2026
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- Nov 4, 2026
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- Nov 4, 2026
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Overview
Afound describes itself as one of Sweden's leading online retailers of discounted products, offering deals on fashion, beauty and accessories. It was founded in 2018 and in December 2024 became part of LRG Online, an outlet-sector company whose portfolio includes Secret Sales (UK), Drevip (Spain) and dressforless (Germany).
History
Afound was founded in 2018. In December 2024 it became part of LRG Online, a parent company of several leading outlet brands in Europe, including Secret Sales (UK), Drevip (Spain) and dressforless (Germany).
Products and positioning
Online outlet retailer offering discounts on fashion, beauty and accessories.
Product categories. fashion · beauty · accessories
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