AggregateIQ

AggregateIQ is a data analytics company headquartered in Victoria, British Columbia, Canada, and founded in 2013. Public descriptions associate its work with data mining, voter targeting, audience analysis, and digital advertising for political campaigns and related consulting activities. The company attracted substantial attention because of its association with political data operations involving Cambridge Analytica. The available material is insufficient to verify its later operating status, ownership structure, client list, or subsequent business changes.

AggregateIQ was founded in 2013 in Victoria, British Columbia, Canada, as a provider of data analytics and digital advertising services. Available descriptions associate the company with data mining, voter targeting, and advertising activities for political campaigns. It later attracted public and regulatory attention because of its reported connection to political data activities involving Cambridge Analytica. The available material is not sufficient to reliably reconstruct its founders, major clients, strategic turning points, ownership changes, or later operating status, so no further claims are made.

A data analytics and digital marketing provider serving political campaigns and related consulting activities

• Data analytics services

  AggregateIQ is known to have provided data analytics services for campaigns and related clients, involving data organization, audience analysis, and voter-information processing. The available material does not establish a specific software product name or product model.

• Voter targeting

  Voter targeting is one of the business activities publicly associated with the company. It used data analysis to identify and segment audiences for political communication or campaign advertising. The precise technology, scope, and duration of the service are not verified.

• Digital advertising services

  The company has been described as providing digital advertising-related services to political campaigns, including audience-data-based campaign support. The available material does not verify particular advertising platforms, product names, or markets.

• AggregateIQ drew scrutiny over its relationship with Cambridge Analytica

  The company received public and regulatory scrutiny in connection with political data practices and its reported relationship with Cambridge Analytica.

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1. 1AggregateIQ official websiteaggregateiq.com