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Agrifeed, Botswana

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Retailer / private label

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Agrifeed is a Botswana agricultural retailer and feed manufacturer supplying animal feed, agronomy inputs, machinery, and outdoor equipment to farmers and livestock owners.

Last updated September 26, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Agrifeed, Botswana is a privately held agricultural supply company based in Gaborone, Botswana. It operates as a retailer and manufacturer serving the country's livestock, poultry, crop, and outdoor sectors. According to its official website, Agrifeed describes itself as a trusted name in the agricultural industry, dedicated to providing high quality animal feed solutions with a focus on nutrition and sustainability. The company delivers a wide range of feeds tailored to the specific needs of livestock, and states that its commitment to excellence ensures healthy and thriving animals while supporting farmers in their quest for optimal productivity and profitability. The company's product range is broad. Its core animal feed lines include ruminant feed formulated for thriving herds and profitability, and poultry feed marketed for optimal nutrition, robust growth, and superior egg production. Beyond feed, Agrifeed supplies agronomy and horticulture inputs such as hybrid and OPV seeds, fertilizers, and agro-chemicals; machinery and equipment; fencing materials including gum poles and veld spans; poultry feed accessories such as drinkers, feeders, and layer cages; pet care accessories and Jock dog food; vaccines and medicines; horse riding accessories including saddles, numnahs, and riders' helmets; and outdoor equipment such as tents, camp chairs, and stretchers. The company also promotes a Farmers Loyalty Card under the slogan "Buy More, Pay Less." Agrifeed's history, as outlined on its About Us page, began in 2004 with the opening of its first branch at Mahalapye. In 2010 it opened a feed manufacturing factory in Gaborone. In 2021 the head office relocated from Haile Selassie Road to Phakalane Industrial, and in 2022 its 20th and 21st branches were opened. This trajectory indicates a company that has grown from a single branch into a multi-branch network with in-house feed manufacturing capacity. Agrifeed serves farmers, livestock producers, and pet owners across Botswana. Its positioning combines animal nutrition with broader farm and outdoor supplies, making it a one-stop agricultural retailer for rural and peri-urban customers. The company is privately held and does not appear to be listed on a stock exchange. Its official website is agrifeed.co.bw.

History

Agrifeed, Botswana began operations in 2004 with the opening of its first branch at Mahalapye, according to the company's About Us page. This initial location established the company's presence in Botswana's agricultural retail sector, serving local farmers and livestock owners. In 2010, Agrifeed expanded into manufacturing by opening a feed manufacturing factory in Gaborone. This move allowed the company to produce its own animal feed rather than relying solely on third-party suppliers, supporting its range of ruminant, poultry, and other livestock feeds. By 2021, the company had grown sufficiently to relocate its head office from Haile Selassie Road to Phakalane Industrial. This relocation to an industrial area reflects the company's expansion and the need for larger or more suitable facilities. In 2022, Agrifeed opened its 20th and 21st branches, indicating a substantial branch network across Botswana. The company's growth from a single branch in Mahalapye to more than twenty branches over roughly two decades demonstrates its expansion within the country's agricultural retail market. Throughout its history, Agrifeed has broadened its product offering beyond animal feed to include agronomy and horticulture inputs, machinery and equipment, fencing materials, poultry accessories, pet care products, veterinary supplies, horse riding accessories, and outdoor equipment. The company also introduced a Farmers Loyalty Card program to encourage customer loyalty and repeat purchases. As of the available evidence, Agrifeed remains a privately held company operating in Botswana. No information about founders, ownership structure, or stock exchange listing is provided in the sources.

  • 2022

    20th and 21st branches opened.

  • 2021

    Head office relocated from Haile Selassie Road to Phakalane Industrial.

  • 2010

    Opened a feed manufacturing factory in Gaborone.

  • 2004

    Opened first branch at Mahalapye.

Products and positioning

A trusted one-stop agricultural retailer and feed manufacturer offering high-quality animal feed and farm supplies, focused on nutrition, sustainability, and farmer profitability.

  • Ruminant Feed

    Formulated for thriving herds and profitability.

  • Poultry Feed

    Optimal nutrition for healthy poultry; premium feed ensures robust growth and superior egg production.

  • Pig Feed

    Listed among products.

  • Cattle Feed Supplement

    Listed among ruminant feeds.

  • Molasses Liquid

    Listed among ruminant feeds.

  • Lucerne Bale

    Listed among ruminant feeds.

  • Agronomy/Horticulture Inputs

    Gardening, vegetable production and best agronomy practices, hybrid and OPV seeds, fertilizers and agro-chemicals.

  • Machinery & Equipment

    Tasks accomplished with precision and efficiency.

  • Fencing Material

    Gum poles, veld spans, secure boundaries.

  • Poultry Feed Accessories

    Drinkers, feeders, layers cages.

  • Pet Care Accessories

    Safe and secure dog collars, harnesses, dog bowls, suitable for homely and working dogs.

  • Jock Dog Food

    Experience the difference of Exceptional Jock dog food nutrition.

  • Vaccines & Medicines

    Cutting-edge veterinary equipment for efficient and precise diagnosis, treatment, and care of animals.

  • Horse Riding Accessories

    Accessories for different riding styles, putting human and horse safety at the forefront. Saddles, numnahs, riders helmets.

  • Outdoor Equipment

    Tents, camp chairs, stretchers and many other accessories.

Sources5 sources

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